influencer
Next Management Aims to Up the Fashion Quota for Its Talent
Josh Otten, a former executive at IMG Models and CAA, has joined the company as director of talent.
Celebrities Gained Even More Beauty Industry Influence in 2024, Data Shows
A breakdown of Traackr's top 10 value-driving beauty influencers of 2024 shows celebrity prominence grew…
How VideoShops Streamlines Shoppable Content
The platform, launched late last year, aims to democratize social commerce for both brands and influencers.
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Content Creator Mr.Moudz Is Building a Viral Fragrance Business
Inspired by a personal loss, Mahmoud Sidani launched ByMoudz by tapping into community connections.
EXCLUSIVE: Why Influencer Madeleine White Is Relaunching Her Fashion Brand See You Tomorrow
White is introducing a new collection of coquette-inspired sleepwear styles at a more accessible price point…
EXCLUSIVE: Danielle Bernstein Taps Parlux for WeWoreWhat’s Fragrance Foray
The fragrance will debut on its website in coming weeks before rolling out with Ulta Beauty in 2025.
How Influencers Remi Bader and Cass DiMicco Are Forging Their Next Frontiers as Entrepreneurs
After rising to social media prominence, the creators are bringing their respective influence to the realms…
How Judy Blue Became a Viral TikTok Brand
The size-inclusive brand celebrates its 25th anniversary this year.
TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
TikTok Shop announced its partnership with the U.S. mobile payments app for secure and seamless payments at…
Aesthetic Debuts Its ‘Shazam for Clothes’ AI Platform
The new e-commerce tech company allows customers to redefine their style and shop their favorite looks…
EXCLUSIVE: Jaipur Living Taps Marina Testino as First Global Sustainability Ambassador
The American arm of the Jaipur, India-based company known for its elaborate handwoven rugs enlisted the…
Livvy Dunne Champions Authenticity as the New Co-Owner of W, Jake Paul’s Personal Care Brand
The student-athlete joins MMA champion Sean O'Malley and hip-hop star Rubi Rose as one of the brand's…
More Than Two-thirds of Consumers Are Choosing Creator-founded Products, Research Shows
Content creators are significantly reshaping consumer shopping habits, according to new research from Billion…
‘Everyone’s Grandmother,’ Barbara Costello, Talks Birch Lane Ambassadorship and Social Media Success
Known across social media and television as everyone's grandma, Barbara Costello — aka Brunch With Babs…
EXCLUSIVE: Athena Calderone Talks Style on the Eve of Her 1stDibs Art Deco Decor Curation
The celebrity interior designer, creative director and author chats with WWD about treasure hunting and her…