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Influencer Marketing in the Time of the Coronavirus

Stacy DeBroff, ceo and founder of Influence Central, offers insights on influencer marketing and coronavirus.

Coronavirus Content Raises Questions of Morality on Social Media

The virus' real-life implications are paramount, but some social media users are reducing it to #content.

Amanda Stanton Brings Lani the Label to Bloomingdale’s

The line is expected to bring in $2 million in sales in 2020, said Stanton.

Report: Nike and Adidas Reign Supreme at Influencer Marketing

Both brands received more than 300,000 mentions from U.S. influencers last year, according to a new report…

First Look: Danielle Bernstein Brings Eponymous Label to Macy’s

The collection marks the We Wore What blogger-turned-entrepreneur's foray into ready-to-wear.

Olivia Munn, Happily Grey’s Mary Lawless Lee and More to Speak at WWD Style Dimension SXSW

WWD is bringing its biannual New York Fashion Week event to Austin.

TJX Companies Continue to Break Records

The off-price retailer, parent company to T.J. Maxx and Marshalls, had more than $40 billion in annual sales…

Fashion Ambitionist’s Marissa Grossman Is Launching a Fashion Brand

The influencer went viral over the summer for her elaborate, jet-setting scavenger hunt…

Virgie Tovar’s Plus-size Personality Talks Fashion, Body Positivity

The influencer and author's new podcast invites guests to dish on plus-size fashion, fat shaming and diet…

How Influencer Brittany Xavier Is Transitioning to TikTok

The Instagram influencer has been growing her TikTok audience by thousands of new followers per day.

Novelty Bags Make a Comeback at Fame, Moda Trade Shows

Meanwhile, fashion companies and brands fret over the coronavirus.

Phillip Lim, La La Anthony, Sydney Sweeney Take Stage at Style Dimension

WWD started NYFW with influencers, designers and industry executives to share insights on getting started…

The FTC Wants Feedback on Its Influencer Endorsement Guides

The Federal Trade Commission seems to be all ears as it aims to better navigate social media's murky…

Nikita Dragun Spoofs Classic Rom-coms in New Benefit Campaign

The campaign stars Dragun on a quest for "How to Get a Brow in 10 Days."

Kim Kardashian West’s Skims Arrives at Nordstrom in New York

The influencer's shapewear collection had its Nordstrom debut in Manhattan on Wednesday.