influencer
LBP Builds Beauty, Lifestyle Company With Camila Coelho
Elaluz, which translates to "she is light" in Coelho's native Portuguese language, will bow online on Aug. 3…
Short Takes: Sustainable Entrepreneurs Taking Changes in Stride
For sustainability-minded entrepreneurs, deepened online presence and supplier relationships remain key amid…
Achieving Cultural Credibility Is a Must for Today’s Young Luxury Consumers
Data from Boston Consulting Group and Highsnobiety provide insights into how culture is at the center of how…
WWD Recommends
Morphe Launches Gen Z Sub Brand, Morphe 2
Morphe 2 marks the first major makeup partnership for TikTok stars Charli and Dixie D'Amelio.
Will Arielle Charnas’ Something Navy Be a ‘Catalyst for Change?’
Charnas and Something Navy's interim ceo Matt Scanlan discuss her stand-alone brand launch, the coronavirus…
Patrick Starrr Reveals Beauty Brand, One/Size
One/Size is a cosmetics company backed by Luxury Brand Partners. It will launch at Sephora.
Pay Disparity, Tokenism, Bias: Racism in the Influencer Industry
Influencer marketing is still in a nascent stage. Already it is riddled with racism.
Tati Westbrook Apologizes to James Charles, Accuses Shane Dawson, Jeffree Star for 2019 Drama
"I've lost over a year of my life terrified of social media and terrified of speaking out against the people…
American Influencer Council Launches in Time for World Social Media Day
The nonprofit has a five-part plan that includes consumer transparency and standardization and professional…
How Can Influencers Stay Relevant Amid Global Concerns?
Behavioralists and industry experts weigh in on the changing landscape.
YouTubers Jenna Marbles, Shane Dawson Respond to Racism Accusations
Marbles announced that she would quit YouTube for the time being.
The Attico to Launch New Strategy in November
Ceo Stefano Marcovaldi maps out the evolution and potential of the brand with founders Giorgia Tordini and…
Terez Partners With Isaac Calpito on Capsule Collection
The influencer has been leading thousands in online workouts during quarantine.
Influence Peddler: Marta Pozzan Fosters Mental Health With a Little Help From VR
The Italian influencer based in Los Angeles has released a VR-based short movie fostering the conversation…
Danielle Bernstein Launches Global Creators Community
The content curation platform already has the backing of 13 of the industry's most prominent influencers.