influencer marketing
Like Brands, Influencers Will Be Held to Higher Standards of Transparency in 2020
Knowledge sharing, virtual influencers and transparency are among the influencer marketing trends to watch in…
How to Navigate Influencer Marketing? Data, Data, Data
Influencer marketing can be a minefield, but new tools help identify fakes and frauds while numbers really…
New Shopping App Mavely Solves One Big Problem for DTCs
Fashion tech startup Mavely is letting regular consumers become influencers—and earn rewards in the…
The Influence of Influencers Wanes at Retail
Over the years, the market has become completely saturated with sponsored content. Consumers caught on years…
Zyper Raises $6.5 Million Series A to Disrupt Influencer Marketing
Founder Amber Atherton thinks Zyper's community-focused model connecting brands with superfans could cure the…
To Produce New Influencer-Led Style Drops, Amazon Goes On Demand
The Drop, Amazon's new influencer-created limited-time fashion collections, taps on-demand manufacturing to…
How a 130-Year-Old Denim Brand Embraces Influencer Marketing
Lee Jeans is navigating social media with a strategy that allows the brand to connect with all of its…
Millennials, Gen Z Want Influencers to Care About Causes, Not Trends
A new report says spending on top-tier influencers might be in vain as young buyers believe those with…
Launchmetrics and Pinterest Announce Partnership for Influencer Marketing
Launchmetrics, a marketing and analytics platform, announced it will partner with Pinterest to connect…
Post Malone Crocs Collab Shows the Power of the Influencer
Not every influencer collab takes off, but the right ones can be a cash cow for retailers and brand partners.
Influencer Marketing Goes Mainstream with Design Gigs and Personable Avatars
As the business of influencing becomes mainstream, brands are faced with more options, risks and wins.