influencer marketing
Micro-influencer Marketing Platform Statusphere Secures $18M in Funding
The round was led by Volition Capital, with participation from HearstLab, 1984 Ventures and How Women Invest.
TikTok Bill Is Now Law, as Reality of Potential Ban Sinks In
In four days, the TikTok legislation went from bill to law, with President Biden signing off on it on…
This Is What Men Are Looking For In Fashion
In addition to style, men shopping for fashion want convenience and comfort—think performance…
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Pacsun Spotlights Denim, Community for Spring/Summer 2024
Pacsun Collective, a new initiative that calls upon the brand's community, helped create the new campaign.
Retail Tech: Myntra Debuts Virtual Influencer ‘Maya,’ SMCP Scales Unified Commerce
Filson and Shinola have deployed solutions from NewStore, while Lightspeed added new features to its retail…
Consumers Shift to Short-Form Video for Fashion Content: Report
A new report by Traackr brings to light how short-form videos breed a new type of influence.
Shein’s Tops on TikTok, But Who’s No. 2?
Meanwhile, the fast-fashion brand's app was recently found to put some users at risk.
Shein’s the No. 2 Brand for Instagram Influencers. Here’s the Titan They Can’t Stop Buzzing About.
Fast fashion brands dominated Statista's list of the fashion, tech and retail companies influencers can't…
Sew Sew You Helps Influencers Bring Their Creative Visions to Life
Sew Sew You lets influencers design capsules, typically four to 10 pieces like leggings, sports bras and…
After a Dip, Covid Pushed Influencer Marketing Even More
Despite recent challenges influencer marketing is growing significantly, with the market more than doubling…
Torrid Thrives Post-Pandemic Through Authenticity, Engagement
Torrid executives discussed the public company's post-pandemic success at Goldman Sachs Global Retailing…
Viral #BamaRush Phenomenon Explains Shopify’s TikTok Deal
Brands looking to reach Gen Z must merge a social commerce component with their digital strategy, one expert…
Fashion Tech Funding Brings $400+ Million to Promising Platforms
Lyst, Vinted, Digital Brands Group and GoShare2 are drawing investor interest.
Arielle Charnas’ New ‘Something Navy’ Fashion Brand Lands Million-Dollar Launch
Breakout fashion blog Something Navy has evolved from a destination for sartorial inspiration to a bona fide…
Amazon’s Influencer-Led Fashion Capsules Take On Size Inclusivity
The move begins with The Drop's current collection, designed by style blogger Caralyn Mirand, which is…