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Hoka One One

Hoka’s New Recovery Slip-On Is Made From Merino to Keep Your Feet From Getting Smelly

The Restore TC Aerino uses nature's best technical fabric.

All Eyes on Hoka After $330 Million Quarter

"We're starting to hear...people are trading their all-white Nikes for all-white Hokas," Deckers CEO Dave…

Why REI Co-op Is Banking on Redefined Partnerships and Private Brands for Long-Term Success

"REI, the brand, means something. When you put it on product, it needs to be the physical manifestation of 83…

Hoka’s Latest Running Silhouette Focuses on Versatility, Comfort

The Deckers brand touted the "supremely versatile" Kawana as an accessible choice for those hitting the…

‘Bachelorette’ Star Tayshia Adams Makes an Elegant Arrival in Black Midi Dress & Studded Stilettos at FN Achievement Awards

Television host and fashion entrepreneur, Tayshia Adams was one of the many celebrities to attend the 35th…

Hoka One One Athletes and Retailers Reveal What Made It Brand of the Year in 2021

Hoka will be honored at the FN Achievement Awards on Nov. 30.

How Hoka Navigates ‘Herculean’ Product-Design Process

Hy Rosario, director of outdoor at Hoka One One, discussed the indispensable tech that kept the brand on…

Hoka One One to Open First 2 Stores in NYC, California

The Deckers running brand saw net sales jump 95.5 percent in the most recent quarter—pushing it past Ugg as…

Hoka’s Latest Streetwear Collab Offers a ‘Formal’ Take on Running Footwear

Hoka One One's fourth collaboration with Engineered Garments reimagines the Bondi L sneaker with calf hair…

Hoka One One Takes Over as Top-Selling Deckers Brand

Deckers CFO Steven Fasching says the Hoka brand is getting priority in air freight and other expedited…

Hoka One One Touts New Sneaker’s Weight-to-Cushion Ratio

The performance footwear brand is bringing a new featherweight running silhouette into the mix.

Hoka’s Latest Hiking Silhouette Serves Up Running-Shoe Comfort

The brand said its new franchise aims to bring "topflight hiking technology" to those who may have seen the…

Shuffle Board: CEO Changes at Burberry, Everstream, New AWI Chairman, Hoka Hires Senior Directors

Burberry CEO Marco Gobbetti is stepping down and Everstream Analytics said Julie Gerdeman joined the company…

Deckers ‘Super Bullish’ On Growing Ugg Apparel Long-Term

"There is white space in the market for us to be able to have a significant share of market and growth…

Hoka One One Updates the ‘Ultimate Runner’s Running Shoe’

The Clifton 8 maintains the cushioning and smooth support of those previous generations while also refining…