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Hiut Denim

Hiut Denim Co. Welcomes the Princess of Wales

Hiut Denim CEO Johann von Loeper recounted the visit.

New Investors to Take Over Hiut Denim

Hiut Denim Co. founders are stepping away from their Welsh jeans company.

Brands Prank Followers with Denim Thongs and Tesla Jeans

Brands celebrated April Fools' Day with fake product launches.

Hiut Denim Co. Seeks ‘Believers’ to Invest In No-Growth Business Model

The small-batch Welsh denim brand set a goal to raise 1.5 million pounds.

Hiut Denim Launches ‘Build Your Own Jean’ Gift Sets

Hiut Denim fans can test their designing skills this holiday season.

Hiut Takes a Different Approach to Black Friday ‘Sale’

The Welsh brand cheekily reminded people that consumption is harmful to the planet.

Hiut Denim Co. Cozies Up to Corduroy and Color

Though denim is part of its name, the small batch Welsh brand is trying on a new fabrication this fall.

Hiut Denim’s Second Life Jeans Initiative Off to Strong Start

The new Déjà Blue program has collected 90 pre-loved pairs that will be resold starting in January.

Hiut Denim Celebrates 10 Years with Special-Edition Jeans

Hiut Denim Co. is celebrating 10 years of business with five special "anniversary" jeans and T-shirts for men…

Hiut Denim Makes Jeans From Cutting Room Scraps

Hiut Denim debuted "Landfill Dropout," a limited-edition micro collection of zero-waste men's and women's…

Hiut Denim Adds Polygiene Stay Fresh Technologies to Jeans

Treated with Polygiene's Stays Fresh technologies, Hiut Denim's new jean is tailor-made for commuters.

All in the Family with Hiut Denim’s David Hieatt

Hiut Denim's backstory has family ties, but it is also about the love that exists for a local community.

Hiut Denim Bows Limited Collection of Biodegradable Stretch Jeans

Hiut Denim Co. introduced a limited release of its first biodegradable stretch jean made with Candiani's…