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Ulta Beauty Teams Up With Google Gemini on Agentic AI

The beauty retailer's assortment will be shoppable within Google surfaces, including AI mode in search and…

Walmart and Google Advance AI for the Consumer

Sundar Pichai, CEO of Google and Alphabet, and incoming Walmart CEO John Furner disclosed the partnership at…

Walmart and Google Advance AI for the Consumer

Sundar Pichai, CEO of Google and Alphabet, and incoming Walmart CEO John Furner disclosed the partnership at…

Year in Review: Here’s How the Agentic AI Agenda Started Rewiring Retail

In 2025, retail saw agentic AI implementations impacted internal functions like supply chain and…

The Key to Sarah Jessica Parker’s Holiday Looks This Year? Google’s Virtual Try-On Feature (Which Our Editors Tested Out)

"It's going to cut out the uncertainty and add some sense of dimension to the [online shopping] experience,"…

Golden Goose Reports Double-digit Growth in 9M Boosted by DTC

The direct-to-consumer channel was up 21 percent, representing 79 percent of total sales.

Google Leverages AI Voice Agents, Buy For Me Function to Bring Agentic Commerce to Consumers

The technology company wants to enrich users' shopping experiences ahead of the holidays.

Golden Goose, Google Team on AI-based Co-creation, Customization Experience

The Italian luxury sneaker brand is allowing customers to create personalized styles using Gemini AI.

Tapestry and Google Merge Data, Tech and Creativity to Drive Consumer-centric Growth

Google's Kevin Fried and Tapestry's Sandeep Seth look at consumer behavior, leveraging data and creativity…

Byte-Sized AI: Google Adds Shoes to User-Centric Virtual Try-On; NoFraud Acquires Yofi

First Insight is beta testing a co-pilot called Ellis with major retailers; Frasers Group has partnered with…

Google’s AI Mode Introduces New Update to Provide Better Visual Results for Shopping Searches

It's aimed to make the shopping experience in AI Mode more helpful.

Google’s Kellie Fitzgerald on How AI Connects to Retail and Why Asking Questions Is so Important

Fitzgerald was part of the lineup at the WWD x FN x Beauty Inc Women in Power forum in NYC.

European Commission Fines Google Billions, Drawing Ire From Trump

Trump said he won't stand for "discriminatory" fines against American Big Tech firms after Google received a…

France Fines Google, Shein Hundreds of Millions Over Cookies

France's watchdog fined Google more than $378 million and Shein roughly $175 million over consumer privacy…

Byte-Sized AI: Google’s User Try-On Goes Live; Nike Beta Tests In-App Conversational AI

Google officially launched several features it teased in May; Amazon invests in a Washington-based startup…