Generation Z
Teen Activists Rally Against Climate Change, ‘Cheap’ Fashion
WWD took to the streets of New York City interviewing teen climate protesters on their shopping behaviors.
Spring Fashion Is Shining Bright at Fame and Moda Trade Shows
Retailers search for neon colors and Seventies silhouettes even with trade tensions on hold.
‘Sustainable Fashion’ Heats Up, Instagram’s ‘@Shop’ Listens Closely
Instagram's @Shop curated a list of sustainable brands to shop.
The New Rue: Rue21 Opens New ‘Style Seeker’ Concept Store
Michael Appel, chairman and chief executive officer of Rue21, talks "the new Rue."
Digital Lingerie Brand Lively Opens Austin Store
The physical space allows shoppers to try before they buy.
Shopping ‘Holiday’ Spotlights Spirit of Thrift
Savers, Goodwill and many a brick-and-mortar shop across the country celebrated National Thrift Shop Day this…
Resale Offers Lifeline to Sinking Department Store Segment
What's the lure for young shoppers heading to department stores to shop resale, (e.g. Macy's, J.C. Penney)…
Brands Seek Fountain of Youth, Court Gen Z for Future
Retailers and brands continue to market to younger and younger audiences, even though older people have more…
Make Online Shopping ‘Fun Again’: Obsess Opens Virtual Stores
Obsess launches its VR- and AR-powered virtual shopping destinations, so young women can shop trends online…
Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy
The $85 million deal is an attempt to court more Millennial and Gen Z consumers.
The Outside View: Millennials Versus Generation Z
HRC Advisory's Farla Efros on understanding the differences between Gen Z and Millennials.
The Blue Logo May Be Traditional, but PayPal Isn’t
Dana Warren, senior director of PayPal Credit merchant distribution at PayPal, shares insight on the current…
WWD List: What to Watch at This Year’s Miami Swim Week
Sustainability and inclusion continue to trend in swimwear.
EXCLUSIVE: Thinx Period Panties Are Back, Stronger Than Ever
Chief brand officer Siobhán Lonergan talks about the evolution of the brand, Thinx's new Super panties and…
Millennials Are Influencing New Rules on Pay
At WWD's Influencer Summit, Lizzy Eisenberg of Afterpay shared how Millennials are rewriting the rules of…