G-Star Raw
G-Star Raw, Bestseller Champion Organic Cotton With ‘Textiles in Transition’
The OCA's Textile in Transition initiative aims to improve decent working conditions in organic cotton…
G-Star Raw to Release NFTs; Builds Metaverse Community
G-Star Raw's mascot, G-NO the rhino, is getting a digital upgrade as a collectable NFT avatar.
G-Star Raw’s New Collection Draws Inspiration from Rally Racing and Archival Pieces
Not one to retreat to basic 5-pocket jeans, G-Star Raw is exploring its originality in a new capsule…
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G-Star Raw Debuts “Rhythm of Denim” Campaign
World-class tap dancers star in G-Star Raw's new video campaign for the Dutch brand's Hardcore Denim line.
G-Star Raw Outfits Monks with C2C-Certified Denim Habits
G-Star Raw partnered with the Trappists of Koningshoeven Abbey, a monk-led brewery, to design a C2C-certified…
Retail Tech: Pacsun Goes Crypto, G-Star Raw Taps RFID
Mirakl powered Debenhams' online marketplace launch, while DXL partnered with AI-based FindMine to help…
G-Star and Snoop Dogg Drop Cheeky New Denim Anthem
G-Star Raw tapped Snoop Dogg to front its Hardcore Denim campaign set to a custom-made version of his single…
Snoop Dogg Tapped as New Face of G-Star Raw
The campaign video is a reimagined take on the rapper's song "Say It Witcha Booty."
G-Star Raw Taps Dutch Tailors to Provide Free Denim Repairs
The denim label debuted a Certified Tailors program to provide free repair services and extend the lifecycle…
G-Star Raw’s New Exhibit Celebrates the Art of Sustainable Denim
G-Star Raw and The Visionary Lab teamed on "Denim for Earth," a creative display of photography depicting…
G-Star Bows Jeans Made with New Cradle to Cradle Certified Gold Fabric
G-Star Raw continues to grow its library of Cradle to Cradle (C2C) Certified denim fabrics.
G-Star Raw, The Visionary Lab to Mount Denim Exhibition on Earth Day
The Dutch brand is mounting an exhibition spotlighting sustainability in the denim industry with help from…
Add Art to Your Closet with these Painted Denim Looks for Men and Women
Denim has served as a canvas for artwork, but recently it has catapulted into popularity with designers…
Retail Tech Roundup: Manhattan Associates Launches Active Allocation, Syte Raises $30 Million
In this roundup, Syte, Rokt, Obsess and Tiliter secure funding, Postmates has a new partner and Manhattan…
Black Denim Gets Sustainable Upgrade from G-Star Raw
Sustainable denim brand G-Star Raw will debut the first Cradle to Cradle certified gold black denim in eight…