G-Star Raw
G-Star Raw and (Di)vision Team on Upcycled Collection
The streetwear collection repurposes archival pieces from the '90s and 2000s.
WHP Global Expands Denim Empire With G-Star Raw
Global Dutch denim brand G-Star Raw is set to be acquired by brand management firm WHP Global, which will own…
How G-Star Raw Lawsuit Could Rewrite CSR Policy
An Amsterdam court found the denim maker liable for damages after it allegedly backed out of a long-term deal…
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G-Star Raw Zooms into Milan Design Week With Denim Jet
The brand tapped Dutch artist and designer Maarten Baas to develop the indigo-clad aircraft.
G-Star Raw Bows AI-Generated Denim Couture
The brand is taking an AI-generated design off the screen and into the real world.
G-Star Raw Releases AI-designed Denim Collection
The brand worked with AI app Midjourney to create 12 cape-like designs.
G-Star Raw Taps ‘Circular Couture’ Designer David Laport
G-Star Raw has been bitten by the denim couture bug.
G-Star Taps Milliner Stephen Jones for Haute Hats
The Dutch brand has teamed with the designer for a collection of denim headwear.
Stephen Jones Dreams in Denim With New G-Star Raw Project
Jones' baseball caps sprout wings, while a cloche style morphs into a soft and luscious denim cape with a…
G-Star Copies and Pastes Y2K-Era Styles Back Into Production
G-Star Raw re-released styles from its year 2000 collection.
Cara Delevingne Brings Her ‘Rebellious’ Attitude to G-Star’s Hardcore Fall Denim Campaign
Delevingne is the face of the brand's new denim campaign.
G-Star Raw’s New Collaboration Examines the Science of Art
G-Star Raw tapped multidisciplinary artist Lenny Stöpp for the third installment of "The Art of Raw."
Designer Athena Gronti Creates Quilt from G-Star Raw’s Waste
Greek artist Athena Gronti is the latest young talent to turn G-Star Raw denim waste and deadstock into an…
G-Star Raw Campaign Promotes Denim’s Aging Process
The Dutch label's latest message asks consumers to embrace their jeans' full lifecycle and the character…
G-Star Raw Taps Young Creatives to Upcycle Denim Scraps Into Art
G-Star Raw's latest upcycling initiative, The Art of Raw, calls on young designers to create artwork from its…