fragrance
EXCLUSIVE: This Works Unveils Fine Fragrance for a Better Night’s Sleep
The brand, best known for its sleep solutions, is entering fine fragrance for the first time with an eau de…
EXCLUSIVE: Sabrina Carpenter’s Sweet Tooth Fragrance Debuts Citrus-inspired Scent
Named Sweet Tooth Lemon Pie, the latest scent addition follows the brand's existing gourmand aromas…
AI Visibility Tools Are Revolutionizing Beauty Brand Discovery
Pre's Parham Aarabi showcased how AI simulations help beauty brands optimize recommendations on platforms…
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Listrak’s Beauty Retail Insights From 2025
Listrak's Jamie Elden recapped the beauty retail landscape over the past year and looks ahead at what's to…
How the Next Generation of Beauty CEOs Are Building Brands Led By Joy, Fun and Community
In conversation with Robin Burns, Saie Beauty's Laney Crowell, Snif's Bryan Edwards and Victoria Beckham…
EXCLUSIVE: LVMH Luxury Ventures Invests in BDK Parfums
The minority investment will help the niche fragrance brand expand abroad, open flagships and grow its…
Nest New York, Artist Donald Robertson Link Up to Scent Fifth Avenue With Limited-edition Holiday Fragrance
The activation will feature festive installations mimicking the quintessential New York holiday experience…
Keith Powers Is Giorgio Armani’s New Global Fragrance Ambassador
The actor appears in the campaign for Armani Code Parfum this month.
Miu Miu Beauty Pops Up in Miami
The beauty brand is opening a months-long pop up in Aventura Mall Thursday.
EXCLUSIVE: Briony Raymond Turns Her Jewelry Philosophy Into a Fragrance
"My hope is that when someone wears this fragrance, they feel a quiet confidence," Raymond told WWD.
Warm Glow: 8 New Home Scents From Nest New York, D.S. & Durga and More
As winter arrives, so, too, has a wave of new home scents.
Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners
From innovative indies to established superstars, WWD Beauty Inc honors the products, brands and executives…
Circana’s Nine-month 2025 Numbers Show Beauty Industry Resilience
Both mass and prestige markets grew double-digits in the first nine months of 2025, marking a gain in…
Fragrance Lovers Flock to Bergdorf’s for Madame Grey Pop-up
The first Madame Grey home fragrance collection, called Collection No.2 the Zodiacs, launched at the luxury…
EXCLUSIVE: Hotel Lobby Candle Enters Personal Fragrance
The brand is launching five signature scents inspired by its luxury hotel- and travel-inspired candles.