fragrance
Content Creator Mr.Moudz Is Building a Viral Fragrance Business
Inspired by a personal loss, Mahmoud Sidani launched ByMoudz by tapping into community connections.
Who Were the Buzziest Fragrance Brands on Social Media in 2024?
From number-one body mist brand Sol de Janeiro to fragrance newcomer Bella Hadid's Ôrebella, the top 10…
Are Santa Claus, Snoopy, ‘The Nutcracker,’ and the Radio City Rockettes Fashionable?
Holiday classics like the "Christmas Spectacular Starring the Radio City Rockettes" and the New York City…
Scented, Not Stirred: Fragrance-centric LabSolue Bar Debuts at Magna Pars Hotel in Milan
The rooftop bar of the Martone family's hotel will feature cocktails created by master perfumers.
Fine Fragrance’s Sales Grew the Fastest Among All Beauty Segments in 2024
The trend makes for one of the top 10 stories of the year, as the industry shape-shifted.
Blake Lively, Kourtney Kardashian Barker’s Lemme Among 2024 Beauty Inc Award Winners
Celebrating the visionary founders, breakthrough brands and big ideas that helped shape the year in beauty.
From Perfume Bottles to Bustiers, Olivier Rousteing Marries Past and Future
Balmain's creative director and WWD Beauty Inc Award winner takes his own approach to product creation — down…
The Underlying Perfectionism of Victoria Beckham Beauty
WWD Beauty Inc's 2024 Founder of the Year takes a no-compromises approach to every new launch, which now span…
Atelier Cologne Maps Out Ambitious Expansion Plans
After relaunching in mid-March, in China, the niche fragrance brand now has eight doors, including a flagship…
Fragrance Is Beauty’s Bright Spot. How Will the Category Perform This Holiday Season?
While the record growth of fragrance has endured since 2021, a perhaps equally significant phenomenon came…
Sabrina Carpenter’s Me Espresso Fragrance Is Her New ‘Staple and Obsession’
The scent is the fourth she had released from her line.
Khloé Kardashian’s Debut Fragrance XO Khloé Generates $2.3 Million in Media Exposure
Following in the footsteps of her sisters, Khloé Kardashian has entered the fragrance game.
Bath & Body Works’ Candle Day Is Here — Sale Hours, Deals and Everything You Need to Know
The Bath & Body Works event takes place Friday through Sunday.
A Fraghead’s Guide to 5 New-world Perfume Stores Around the Globe
From Brooklyn's newest niche fragrance haven to Campomarzio70's Milanese flagship opening, five global scent…
Perfumers Raise the Curtain on the Rarified Process of Bespoke Fragrance-Making
For made-to-measure perfumes, time and money are boundless.