Forrester
For Americans, Patagonia and Sears are Reputational Polar Opposites
Meanwhile, Amazon was the only top 10 company whose reputation took (seven) steps backward, according to the…
Are You Prepared to Sell Everywhere Today’s Customers Are Looking?
The industry must be prepared for the next cataclysmic event, and become accustomed to selling to customers…
Sourcing Summit: What Legacy Brands Can Learn from Digital Natives
Execs from Foot Locker, Forrester, Kornit and Todd Snyder hashed out strategies to take traditional apparel…
Forrester Projects $2.1 Trillion in 2020 Retail Losses
Rebounding from the pandemic will take four years, according to the analyst and advisory firm.
Fashion and Luxury Brands Are Doing This to Get Through the Pandemic
Not every fashion or luxury retailers has this technology in place, but those that do should make the most of…
Retailers in Crisis Aren’t Switching Strategies to Court Shoppers
Shopper demand has been subdued in recent weeks, but retailers may not be doing enough to court consumers who…
Shop.org Uncovers the Investments and Initiatives Driving Retail for 2018
The challenging retail environment has store executives re-evaluating every aspect of their businesses and…
Social Media Marketing Gains Popularity Among Retailers
To stay strong in today's increasingly digital landscape, retailers are prioritizing social media marketing…
Forrester: Messaging Apps Key to Mobile Retail Revolution in 2016
A recent Forrester report estimated that in 2016, more retailers will treat mobile as core to the customer…
Forrester: Buy Buttons Are Not the Future of Shopping
Nearly two-thirds of Americans are smartphone owners and 74 percent of online adults use social media, so it…
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