Forrester Research
‘Tis the Season to Go Mobile? American Shoppers Set to Scroll Their Way Through Holiday
App Annie expects U.S. shoppers will log 50 percent more time and top 1 billion hours shopping on their…
COVID Forced Omnichannel Into Overdrive—But Few Are Measuring it Right
Brendan Witcher, VP and principal analyst at Forrester, says only 52 percent of retailers have the right…
These Are the Pros and Cons of Amazon’s Rumored Luxury Fashion Platform
After years of toe-dipping into the fashion space, Amazon is reportedly jumping feet first into luxury goods.
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Why It’s Not Enough to be Consumer Centric
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NRF: Forget Virtual Reality, Use Technology That’s Available and Proven
Perhaps Tommy Hilfiger should have talked to Chris Riegal, founder and CEO of software development firm…
Death of a Salesman: Is Technology Replacing Road Reps?
When Zappos started selling shoes online in 1999, few would have predicted that by 2014 e-commerce sales…
Study: Retailers Not “Customer-Obsessed” Face Failure
Forrester Research chief marketing officer Victor Milligan put it best when he said: "Customer experience has…
Drive Sales by Socializing the Online Shopping Experience
Still think social media is just another time-suck? It’s time to change your mindset — and fast. A recent…
Study: 2015 To Be a Breakout Year for Wearable Technology
Technology isn't just for handheld devices anymore. The results of a recent study by Forrester Research…
E-Commerce Sales Rose For Holiday Season but Fell Short of Predictions
Despite the disappointing predictions for overall holiday sales that blamed low consumer confidence, a short…
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