Footwear Innovation
Adidas Futurecraft Unveils Robotic Textile Tech for ‘Coded’ Sneaker Design
"Strung is not knitting and it's not weaving: it hasn't existed before," Adidas experts wrote.
Nike Dropped New Running-Shoe Colors for London Marathon
Nike is bringing new color ways of its latest tech-heavy race day shoe to market, and they're inspired by…
Is it a Sock or a Shoe? This Footwear Startup is a Little Bit of Both
For Tony Hendrix, who cut his teeth at Vionic, the unforeseen challenges of 2020 offer his footwear startup a…
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Boa Technology Acquired in $454 Million Deal
The footwear fastening tech firm has 400 brand partners, including Adidas, La Sportiva, Saucony and Vans.
It All Begins in the Heel: Deckers X Labs Debuts K-ST 21 ‘Hypersneaker’
The sneaker's core includes the Carbon Bow Technology system, a technology that transforms vertical landing…
Former M. Gemi Execs Bring the DTC Model to Work Boots: On Brand
Brunt Workwear is catering to a customer traditionally underserved by businesses of the internet age.
Swiss Running Brand On Releases Lightweight, Performance-Heavy Sneaker
The race to create the world's most lightweight performance sneaker is On, quite literally.
Oregon Minimalist Footwear Brand Softstar Launches 4 Oz. Athletic Shoe
Oregon-based footwear brand Softstar Shoes has crafted its most lightweight athletic shoe yet.
The Future Footwear Factory May Be a Local, Data-Driven Speed Demon
The footwear industry is in a race to speed up and improve its manufacturing practices.