football
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
American Express Inks NFL Official Payments Partner Deal
Other sports within Amex's roster include Formula 1, NBA, WNBA, the U.S. Open for tennis and the U.S. Open…
EXCLUSIVE: Tommy Hilfiger Signs Travis Kelce as Global Brand Ambassador and Creative Collaborator
The 36-year-old tight end for the Kansas City Chiefs will appear in ad campaigns and will co-design a…
How This Tom Brady-approved Brand Is Approaching the Cleat Market in a New Way
Tom Brady and Kayla Sharples like Caddix shoes because it uses cleats that flex and rotate, reducing the most…
New Balance Signs Seattle Seahawks Quarterback Jalen Milroe to Growing Athlete Roster
The Super Bowl champion joins the brand's group of major athletic talent like Coco Gauff, Shohei Ohtani…
New Barbie Celebrates England Star Chloe Kelly
Celebrating female-first achievements, Barbie drafts its own iconic dream team, adding champion England…
Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth
Adidas CEO Bjørn Gulden says the new team is a "game changer."
Nike Is Releasing a New Foamposite for the Oregon Ducks
The once-exclusive "Mummy Duck" theme is getting a public release.
Adidas Opens First U.S.-focused Soccer Store Amid World Cup Mania
The first Adidas U.S.-only soccer-focused store opened at the American Dream Mall, featuring performance…
Hollister Selects Six College Football Rivals to Design Hoodies
The players from Florida, Ohio, Texas and Michigan selected the graphics and details of each piece they…
NFLer Christian McCaffrey Joins While on Earth as Investor, Cofounder
The San Francisco 49ers player had previously been sponsored by Nike.
Giorgio Armani Designs Formalwear for Italy’s Juventus Soccer Club
Players of one of Italy's oldest soccer clubs will now don a Giorgio Armani wardrobe off-field.
EXCLUSIVE: Brunt to Outfit Gillette Stadium Field Crew as Part of Larger Partnership With New England Patriots
Brunt will provide its signature boots and co-branded apparel to the Gillette Stadium field crew.
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
KidSuper Kicks Off Art-Centric Puma Collection of Soccer Kits
The collection titled "Freshly Painted," is for the upcoming FIFA Club World Cup championship, held this…