Skip to main content
X

Fenty Puma by Rihanna

Rihanna’s First New Shoe Launches Under Fenty x Puma Reboot

The German sportswear brand and the music and fashion mogul announced their first joint footwear franchise on…

Puma’s Way Forward: More Performance Products, Fenty x Puma Returns in Fall

Puma's new boss outlined plans or a comeback in the U.S. and China as the group saw second-quarter growth.

Prosecutors Explain $1.2 Million Fine on Rihanna’s Lingerie Disruptor

California's CART program targets businesses that do not reveal automatic charges 'clearly and conspicuously.'

Freedom United Sues Rihanna’s Fenty Corp., Puma Over ‘FU’ Adorned Apparel

The apparel brand, known for its trademark "FU" insignia, has sued Fenty Corp. and Puma over an alleged…

Puma Releases Preliminary Q3 Results; Raises Full Year Guidance for Third Time This Year

Puma announced Wednesday that the athletic wear giant is raising its full-year guidance for the third time…

Fenty Puma by Rihanna Plays with Extreme Color & Sports for Spring ’18

What does one wear in a neon pink motocross world? Neoprene creepers, translucent outsoles and bungee cord…

Rihanna’s Debut Puma Collection Hits Stores

Rihanna’s long-awaited Puma collection has finally hit stores, and amid all the hype the…

<em>On the Up</em>: Puma Grows Quarterly Sales Across All Segments

German footwear giant Puma has released its first quarterly statement for 2016, and the results show robust…

Rihanna Helps Lift Puma to Quarterly Sales <em>Victory</em>

Puma reported its fourth-quarter earnings this week and the company is crediting its endorsement deal with…

Rihanna Debuts Gothic, Japanese-Inspired Puma Collection at NYFW

Amid this weekend’s frigid temperatures, pop superstar Rihanna took to New York Fashion week to debut an icy…