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What Parlux Gets Right About Celebrity Fragrances
The fragrance company behind Billie Eilish, Drake and Paris Hilton's fragrance businesses credits tightly…
Mill Profile: Artistic Milliners, Pakistan’s Vertical Denim Powerhouse
Since its inception in 1949, Artistic Milliners has been focused on denim innovation and sustainability…
These Search Technologies Are Ramping Up Product Discovery for Consumers
When it comes to product discovery, consumers desire the two c's—convenience and customization—and new search…
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Tommy Hilfiger on Innovation, Instant Gratification and Courting the Instagram Generation
Tommy Hilfiger credits his brand's staying power to tapping into the fountain of youth, whether that means…
These Companies Are Meeting Consumer Demand for Responsible Fashion
Customization, faux fur and biofabrication could revolutionize the fashion supply chain and be used by…
How Levi’s Blends Heritage and Innovation to Win Over New Customers, Former Fans
Levi's is reinventing its brand by combining its heritage with innovation to develop denim products consumers…
Retailers Ramp Up In-Store Technology to Deliver on Digital Experiences
In-store tech is helping stores stay agile in a tough retail landscape, while providing consumers with an…
PrimaLoft’s Insulation Eco Products Further Outerwear Sustainability Movement
PrimaLoft is pioneering a greener pathway for the outerwear industry with its Insulation Eco fleet.
Artistic Milliners Wants to Set a New Industry Standard for Indigo Denim Dyeing
From building the first LEEDS-certified factory in Pakistan to adopting circular economy practices, Artistic…
Turns Out It’s Not the End of Retail As We Know It
It may seem as if retail's days are numbered, but this alleged apocalypse may be a transformation—for the…
PrimaLoft Revolutionizes Insulation Capabilities for Outerwear
PrimaLoft Black Insulation ThermoPlume is providing outerwear with the same functional capabilities of…
BF+DA Positive Impact Awards Acknowledge Apparel’s Sustainability Leaders
Sustainability has become an critical part of the fashion equation and a group of innovators are shaking up…
What Levi’s and Glossier Are Doing to Foster Better Consumer Connections
Despite retail's uncertainty, beauty e-commerce site Glossier and denim retailer Levi's are cracking the…
Technology is Getting Even More Personal to Help Brands Better Target Consumers
DEQ—also known as Digital Emotional Intelligence—could be the strategic framework for brands that want to…
Cotton Market Update: What the Spate of Storms Has Meant for the Fiber
As the recent hurricanes highlight, it is important not to count all of the bales until they have been…