experiential retail
Can a Makeover Pull JCP Back from the Brink of Irrelevance?
Attempting to revive flagging consumer interest, long-embattled retailer JCPenney is finally giving once…
Smartphones Are Pushing Nordstrom to Reconfigure Stores
Service has become a key component of the store experience, and Nordstrom will add to it through new gifting…
Showfields, Eyeing Global Expansion, Gears Up for Holiday With Instagram Checkout
Showfields is looking to expand beyond its single downtown Manhattan store to brand-rich global destinations…
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What to Expect at Forum, B8ta’s LA Fashion Store
Following learnings from its 18 freestanding stores, B8ta is taking its platform to the fashion retail space…
Why Omnichannel Brands Say They’re ‘Feeling the Squeeze’
Omnichannel brands are working tirelessly to keep up with the demand for new and innovative experiences, both…
How Nike Mixes Local and Global in Experiential Flagship Stores
Each Nike House of Innovation serves the local customer while showcasing the "retail theater" that brings in…
Macy’s Has a New Story to Tell, and One the Consumer Can Experience
Macy's launched the Story concept shop in 36 stores across 15 states. The first concept theme is "color," and…
Here’s Where Future-Forward, Experiential Retailers Will Find New Talent
Retailers that buy into the shift toward experience-based shopping will need to source talent from…
To Woo Millennials and Gen Z, Brands Play the Long Game
At Shoptalk Daniella Vitale of Barneys and Marc Rosen of Levi's talked building brand loyalty in millennial…
How Brand Licensing Keeps Retailers Visible In A Shifting Landscape
Experiential marketing, like pop-up shops and social-media integrations, is one way brands can use licensing…
Why 2019 Will be the Year of Recapturing the ‘Joy of Shopping’
Retail technology executives share how the industry can use tech innovations to go from just removing…
Nike’s New 68,000 Square Foot Retail Flagship is Designed to Fit Into the Palm of Your Hand
Nike's new flagship retail location is designed to work in concert with its Nike app, mixing omnichannel…
Afterpay Debuted In-Store Installment Plans in the US at Revolve’s First NYC Pop-Up
For the first time in the United States, Afterpay will be available to customers in-store during Revolve's…