Edited
Edited Questions the Future of Festival Fashion
Retailers felt the effect the pandemic pause had on festival-going and the shopping rituals that…
How Rihanna’s Billionaire Style Is Influencing Maternity Fashion
From baggy jeans to sheer dresses, Edited examines how new mom Rihanna is triggering a whole new vibe in the…
Edited: Earth Day Marketing Shifts to a Year-Round Calendar
Retail analytics firm Edited said brands are rethinking their sustainability marketing strategies to avoid…
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On the Runway, Innovation Trails Upcycling Deadstock Fabrics
As mass brands fine-tuned their eco messages for Earth Day, designer labels are still navigating…
The Polo. The Fleece. The Tee: The Sartorial Statement Behind Crisis Clothing
Adopting a "crisis uniform" isn't an accident. Just ask Chris Christie, Andrew Cuomo or Volodymyr Zelensky.
Education and Give-Back Opportunities Lead Brands’ Earth Month Strategies
Consumer awareness of temporary PR stunts and greenwashing is changing Earth Month for the better, Edited…
Y2K Sweeps Runway and Fast-Fashion Trends
From low-rise jeans and miniskirts to blinged-out accessories, Y2K fashion is heating up both designer and…
How Can Fast-Fashion Slow Down Without Sacrificing Sales?
Retail intelligence platform Edited reported on the ways fast-fashion retailers can increase sustainability…
Retailers Kick Off the Year with New Denim Fits and Deep Discounts
Looser jeans add newness to stores, but Edited says retailers are still using deep discounts to clear out old…
Streetwear Trends for 2022: From Country Club to Campground
Genderless designs, preppy staples, outdoor apparel and children's wear are among the streetwear trends to…
Working Natural & Sustainable into New Year’s Resolutions
Activewear and loungewear stockists recognize the category opportunity as consumers adopt healthier…
Industry Fashions Carbon-Cutting Strategies
Edited said the government's growing involvement in fashion's environmental impact is helping retailers cut…
Keeping Up with Sustainable Fashion for 2022: From Recycled Materials to Secondhand Shopping
Despite supply chain disruptions and Covid-19 confusion, sustainability remained a major theme in fashion…
Cabincore Unlocks New Opportunities for Men’s Denim
Rooted in cozy and rugged styling, cabincore is for consumers who prefer a rustic and hygge lifestyle over…
Why It Pays for Fashion Brands to Embrace the Great Outdoors
The growing popularity of outdoor activities tees up new opportunities for apparel brands and retailers to…