DTC
Video: Why Traditional/DTC Marriages Fit—and What’s Holding Them Back
In this On the Ground video, MMG Advisors' Andy Postal says DTC brands are often built on a "fundamental…
Here’s Why Provenance Made a $40M Investment in MeUndies
MeUndies will use the investment to fuel growth via new markets, product expansion and build out its online…
DTC Cashmere Brand Bellemere NY Launches After Covid ‘Twists and Turns’
The brand—launched after a more than six-month delay—focuses on producing high-quality, sustainable cashmere…
Levi’s Leaders Reveal Most Effective Pandemic Pivots
And at a Morgan Stanley conference Tuesday, the denim label's chief financial officer emphasized the value of…
Hoka, Ugg Are Twin Engines for Deckers’ 15% Net Sales Bump
Aided by strong online sales and the performance of running shoe brand Hoka One One, Deckers Brands saw net…
Under Armour Dropping Up to 3,000 Wholesale Doors by 2022
While DTC sales buoy Under Armour's growth, footwear is enabling the brand to compete at a "premium level,"…
Rhone’s Everyday Essentials Transform the Modern Man’s Top Drawer
The prevailing trend of 2020 may well be basics—practical, comfortable staples that stand up to long days of…
Sourcing Summit: 3 Ways Fashion Scrambled to Adapt During Covid
Leading execs from Lafayette 148, Mara Hoffman and Marquee Brands discussed how their companies pivoted…
Lulumemon Plans Nearly Three Dozen New Stores This Year
The yoga-centric apparel chain said DTC revenue jumped 155 percent in the second quarter, prompting…
Former M. Gemi Execs Bring the DTC Model to Work Boots: On Brand
Brunt Workwear is catering to a customer traditionally underserved by businesses of the internet age.
Foot Locker’s DTC Business Jumps to 33% of Total Sales
Foot Locker's same-store sales rose 18.6 percent in the second quarter, with direct-to-consumer sales…
Up Close: In Conversation with Shapermint’s Massimiliano Tirocchi
In this Q&A, Shapermint's Massimiliano Tirocchi discusses the strategic benefit of consumer data and why…
Fashion Luminaries Large and Small Are Being Backed into the DTC Corner
The past few months have represented a reckoning at retail, where no brand is too large to fail or falter.
Wit and Wages Help Ethical Activewear Startup Stand Out
Despite setbacks due to the coronavirus crisis, conscious activewear newbie Fox & Robin will debut over the…
Why This Fashion CEO Says COVID-19 Could Benefit DTCs
The coronavirus has pressed "pause" on the fashion industry, but strategies for the sector's re-emergence…