direct-to-consumer
Here’s What the Data Says About Recessions, Unemployment and Apparel Sales
A new report takes a closer look at how fashion can recover and reemerge from coronavirus disruption.
Amid Retail Lockdowns and Flagging Sales, Vionic Attempts Pivot to DTC
Brands across the country have been dealt heavy blows by the spread of COVID-19, and comfort footwear brand…
Arielle Charnas’ New ‘Something Navy’ Fashion Brand Lands Million-Dollar Launch
Breakout fashion blog Something Navy has evolved from a destination for sartorial inspiration to a bona fide…
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DTC Tee Brand ‘Cuts’ Courts Covid Shoppers with Simple Styling, Smart Data: On Brand
Online may not be a new frontier for retail, but it has emerged as the primary battleground of 2020.
Amid Retail Lockdown, DTC Brands Use Personalization and Virtual Consults to Engage
Amid a global pandemic, the tactics used by these scrappy startups have revolutionized the consumer…
Not Your Grandma’s Cashmere Sweater: Sustainable Upstarts Lend Cachet to an Old Favorite
As new material innovations take hold, certain legacy fibers are getting a second chance at greatness.
Nike Shrugs Off $790 Million Loss With Lofty Goal to Bring 50% of Sales Online
As of June 25, approximately 90 percent of Nike-owned stores have reopened worldwide, but the focus going…
These 9 Themes Define How Brands Carve Out Meaning and Relevance
Brands that have emerged as winners have ditched old adages and stale strategies, instead relying on…
Can Brands Pandemic-Proof Their Sales Strategies by Going DTC?
As the pandemic continues to wreak havoc on the world economy, brands are attempting to shift gears to spur…
How Oboz Honors its Outdoor Roots and Supports Shoe Sales Without Stores
A wholesale brand that relies on retail partner for sales, the outdoor footwear maker sticks to tree-planting…
Mack Weldon CEO on Spinning Skivvies Into a Lifestyle Label
The direct-to-consumer men's underwear has grown up a lot over the past eight years.
Former Victoria’s Secret Exec Launches New Lingerie Line for D+ Consumers
A former Victoria's Secret and Lululemon exec is jumping into the intimates game with a new line tailored…
Cyber Monday Stands Out as Winner of DTC Holiday Sales
The holidays may be in the rearview, but brands and retailers are still examining their past performance for…
Omni Expert NewStore’s $20M Raise Could Spur DTC Clicks-to-Bricks Growth
While 2019 may have been the year of the DTCs, the birth of a new decade may mark the start of an era…
Lever Style Furthers Aim to Manufacture for Digital Startups With Fresh IPO Investment
Lever Style launched 60 years ago, but the company operates like a supply chain startup eager to…