direct-to-consumer
Nike Threatens Consequences for Retailers Acting in Bad Faith
Nike has reportedly threatened retail partners with a "supply curtailment" if they don't stop employees from…
Nike Reportedly Cutting Ties With 6 More Retailers
Williams Trading's Sam Poser, who previously reported Nike's plans to cut nine retailers, expects the last…
Golf Brand Pivots Toward a Younger, More Diverse Consumer
Devereux is leaning into streetwear designs, pivoting to a direct-to-consumer model and lowering prices as it…
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This New Drop Brings Care Bears to Streetwear
An L.A. label's latest collection of denim, hoodies and sweats channels the watercolor graphics of the…
This Company Is Building a Platform of Founder-Led Digitally Native Fashion Brands
A.k.a. Brands offers budding labels valuable retailer relationships, management expertise and sourcing…
Bala’s Nurse-Centered Footwear Sells Out Days After DTC Launch
The Portland startup designed its Twelves specifically for the female nurse, taking into account the unique…
Levi’s Appoints Ulta’s Elliott Rodgers to its Board of Directors to Further DTC Efforts
Levi Strauss & Co. welcomed Elliott Rodgers to its board of directors to help advance the brand's…
In Banner Year for DTC, Are Brands Really Fleeing Wholesale?
The standard wholesale model that has driven retail for generations is well overdue for a reckoning…
J Brand Exits Wholesale to Focus on Direct Distribution
J Brand parent company Fast Retailing Group announced a strategic plan to shift the brand's distribution to…
China Tips Canada Goose Back into the Black
Q2 gains for Canada Goose saw DTC sales in Mainland China rise over 30 percent and global e-commerce revenue…
NYDJ Debuts Elevated Online-Only Brand Extension
Women's denim brand NYDJ shows another side of its design portfolio in its first-ever brand extension…
Nike HQ Job Cuts Now Tally 700, Up From 500
The increase in layoffs comes as Nike continues its Consumer Direct Acceleration, which furthers investments…
Struggling Apparel Retailers Have Five Paths to Profitability
Deloitte identified five fashion "archetypes" and how each can forge its future.
Levi’s Rejiggers Leadership Team for a Digital Future
Levi Strauss & Co. announced leadership changes designed to strengthen the company's booming digital and…
Scrappy DTCs Set Their Sights on Sustainable Sneakers
Startup shoemakers are realizing that working with less may be key to greening the world's supply of sneakers.