Digital Media
Ketel One Launches Men’s Style Site
The premium vodka brand is readying a new online lifestyle magazine for men, dubbed A Gentleman’s Read, that…
Guess Inc.’s Social Strategy
The company is focused on continuing to expand its fan base across social media platforms.
CKI Unveils Tumblr Plans at Decoded Fashion Forum
Hanneli Mustaparta, who guest curated the brand's official Twitter feed during New York Fashion Week last…
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Watch Companies Launch Digital Initiatives
Three long-established, high-end brands are kicking up their online presence.
CEW Talks Social Media
The panel shared their inside strategies for navigating the ever-changing social media landscape for beauty…
Costume Institute to Live-stream Red Carpet
Vogue.com, Amazon.com and Metmuseum.org will feature live coverage of celebrity arrivals at the Costume…
S-Commerce’s New ‘Like’
Graphite, a new platform with enhanced social action buttons that aims to transform the notion of social…
Flash Sale vs. Local Sale: One Model Outperforms
When it comes to fashion online, it might be better to think national rather than local.
Victoria Beckham’s Social Whirl
The designer chats with WWD about launching her brand's Facebook page, her Twitter strategy and her favorite…
Lockerz, Stacy Igel in New Deal
Social commerce site will be the exclusive e-commerce destination for her Boy Meets Girl line, and Igel has…
Digital Do, Digital Don’t
Social commerce is digital’s most buzzed-about term right now and still in its infancy.
Tony King Grows His Digital World
King started his namesake firm in October 2010, after spending nearly six years as chief creative officer at…
Stacy London’s Style for the Masses
Style for Hire, the new digital venture from the host of TLC’s “What Not to Wear,” will make its official…
Equinox Taps Reggie Bush for Q Blog Video
In the 90-second content spot, the NFL running back invites a ponytailed trainer back to "his place" —?the…
Michael Kors Hits One Million Facebook Fans
The brand celebrates one million Facebook fans with the launch of a video montage featuring the designer’s…