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Digital Media
Social Studies: 6/10/10
The latest social media updates from the fashion world.
Halogen CEO: Web Teams Lack Love
Halogen Network founder and chief executive officer Greg Shove opened with a question to the Web team members…
Polyvore as Brand Advocate
“Polyvore’s mission is to democratize fashion,” said Polyvore director Katherine McClymonds…
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Coach Sends FB Fans to Stores
The focus of Coach Inc.’s online social media campaigns is to drive traffic into the company’s…
L’Oreal Boosts Online Profile
L’Oréal Paris aims to integrate social media strategies with website activity.
Juicy Couture Feeds Mania Online
Kate Foster explained the brand’s devotees tend toward the fanatic, a trait the company has leveraged in its…
Facebook’s Josh Rahn Talks Marketing and “Friends”
Josh Rahn, a director of sales for Facebook, gave Web marketers some real-time ammunition in the battle to…
Google Exec Touts YouTube as Brand Builder
One of the biggest brand building mediums today is video, said Kevin Kells, national industry director of…
Firms Need to Expand Consumer Conversation
Jeff Max capped the day by hosting an open discussion with attendees and peppering the conversation with his…
Perry Ellis Builds Web Profile
Perry Ellis International is relatively new to the social media phenomenon.
Oscar de la Renta on Live-streaming and Twitter
On Monday at 1 p.m., Oscar de la Renta’s 2011 resort runway show will broadcast in real time on the company’s…
Brands Reach Out to Teens With Technology
Gen-Yers are forcing the industry to push the digital envelope.
The Fashion System: Gucci’s Patrizio Di Marco
Gucci ceo maintains that trade-timed shows will remain essential to the development of trends, and also as…
The Fashion System: Tommy Hilfiger
The designer argues that the time has come for a pair of shows each season, one for the trade, the other, for…
The Next Wave: Fashion Brands Test New Social Media Platforms
Fashion companies on the hunt for customers and buzz are looking beyond Facebook and Twitter to new emerging…