Digital Media
New Site Unveils Visual Search
Image-driven discovery platform Ave23.com is looking to change the landscape of fashion search engines.
Point, Click, Shoot — a New Site by Editors for Editors
Two former accessories editors are launching TheRunthrough.com, a B2B venture aimed at servicing the very…
Lucky Magazine in Tie-in With ThisNext
Traditional and digital media are merging for the industry’s latest social shopping experiment.
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Coach Launches Mobile Commerce
The brand has already seen an increase in m-commerce sales since the project’s soft launch in May.
Createthe Group Buys Morpheus Media
Combined client roster now includes Marc Jacobs, Burberry, Net-a-porter, Louis Vuitton, Dior, Alexander Wang…
WWD Digital Forum: How H&M Keeps It Fresh
Through channels including Facebook, YouTube and Twitter, the Swedish retailer keeps up an ongoing dialogue…
Social Media: The Second Generation
Forget those who “like” you. Go after the ones who don’t. Going forward, it’s converting new fans that will…
The Olsens’ Social Swirl
Electronic marketing via social media and the Web has so far been the key way to reach the core audience…
Jason Wu’s Wide Web
The designer’s legitimate Twitter account launches today under the handle "MissWu_NY."
Readying the Full-Court Press
As the royal wedding of Prince William and Catherine Middleton approaches, American media plots an onslaught…
Fashism 2.0 Launches, Now With More Sharing, Tagging and Augmented Reality
Continuing on a crusade to make brick-and-mortar shopping as efficient and painless as possible, the mobile…
Jessica Simpson: The Social Networker
The singer-turned-fashion-mogul’s personal Twitter account boasts more than 3.5 million followers.
Is Print in Vogue Again?
WWD talks with four magazine editors who gave up the ink-stained world for the Web — only to return.
Bookmarking Sites Reboot
Start-ups including Pinterest, TheFancy and Svpply are armed with a new look and venture capital backing.
Kate Spade’s Web Site Amps Up Edit
The redesigned site adds greater editorial content to its previously e-commerce-focused site.