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digital advertising

EXCLUSIVE: TikTok Ads Just As Damaging As Globetrotting, Glimpact Finds

Using the PEF method, Glimpact's study found insights on the driving forces behind the environmental…

TikTok’s Hold on Consumers Continues to Grow

Research from Disqo finds brands are planning to keep advertising citing important consumer connections.

TikTok’s Latest Tool Enables Brands to Use AI-Generated Avatars in Ads

TikTok revealed that it will use AI to create avatars brands can use for ads; dub content for translations…

Lucrative Cloud, Advertising Businesses Power Amazon Earnings

With so many business units driving growth, how soon can Amazon reach $25-billion in private-label apparel…

Reebok Wants You to <em>Make the Most of Your Days</em> in New Campaign

25,915 days is the average number of days humans live, a finite amount of time that Reebok is making central…

Nike Focuses on <em>Digital Growth</em> with New Chief Digital Officer Role

Nike has announced the creation of a new chief digital officer role to help the company reach its goal of…