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Demna

Demna Revisits Palazzo Gucci

The brand's artistic director writes a new chapter for the storied Florence landmark and the luxury house's…

Gucci’s Renaissance: Kering CEO Luca de Meo Unveils Strategies to Revive Brand

The executive outlined a comprehensive vision to restore Gucci's status as a global luxury powerhouse…

EXCLUSIVE: Gucci to Stage First Exhibition by Demna During Milan Design Week

Titled Gucci Memoria, it will take place at the city's 16th century Chiostri di San Simpliciano and open to…

Kering Confirms 10 Chinese Designers for Residency Program

Following an "international learning journey," they are to present a creative project during Shanghai Fashion…

How Demna’s Casting Drove Gucci to the Top of Fashion Month Rankings

His debut runway show for the Italian label was the second most viewed of the fall 2026 season, according to…

Bernstein Analysts on Demna’s Runway Debut at Gucci: ‘More Good Than Bad’

The report from Luca Solca assigned an AI-generated score of 7.6 out of 10 for the crucial fall 2026 show.

Gucci Fall 2026: New Energy

"Gucci is a superbrand that is as much about pragmatic product as it is about emotion," artistic director…

Gucci Fall 2026 Shoes: Demna Brings High Heels, Horsebits and Hybrid Sneakers

The designer presented his debut runway collection for the brand on Friday during Milan Fashion Week.

Demna on Redefining Gucci: A Vision Rooted in Culture

The brand's artistic director reflects on his personal and professional journey.

Optimism Is Building Around a Gucci ‘Comeback’

Equity analysts say prospects are looking good, with fragrance sales growing tenfold "not outside the realm…

EXCLUSIVE: Demna Is Advising Kering’s New Creative Residency Initiative

Gucci's artistic director is among 12 members of a new advisory board for CRAFT, which stands for Creative…

What to Watch: More Designer Debuts Are Happening in 2026 — and Beyond

Gucci, Fendi, Marni and Balmain are among European houses that will unveil the work of new creative leaders…

Designer Shifts Create Most Impact Among Consumers in 2025

Launchmetrics' year-end survey also found that unconventional ambassadors attracted interest this year.

Gucci Hires Another Automotive Executive as Senior VP of Marketing

Giovanni Perosino joins Gucci from Maserati and his appointment is effective Dec. 15.

Gucci Pre-fall 2026: The Show That Never Happened

Still a fan of Gucci's Tom Ford era? Looks like Demna is too.