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Sandrine Conseiller Named CEO of De Beers Brands, Replacing Marc Jacheet

Conseiller was most recently CEO of Aigle, and will replace Marc Jacheet, who has left De Beers after less…

De Beers’ Lightbox Stops Lab-grown Diamond Engagement Rings Test-run

The company also revealed a further $20 million media investment ahead of the 2023 holiday season in the U.S…

De Beers’ Lightbox Launches Test-run of Lab-grown Diamond Engagement Rings

The diamond industry's debate over lab-grown stones reignites as De Beers' Lightbox introduces its first…

Lightbox’s Lab-grown Diamonds Certified Carbon-neutral

The De Beers subsidiary's lab diamonds have been deemed carbon-neutral, as the company goes after a younger…

High Jewelry Houses Embrace Color, Big Stones and Sharing

Sizable stones continue to dominate Place Vendôme while jewelers like De Beers and Boucheron look at designs…

Roughing It

For the first time, De Beers has cast a rough diamond in a campaign, part of an effort to tout its…

De Beers Hosts Dinner for Lupita Nyong’o, First Global Brand Ambassador

The event was attended by Halle Bailey, Leyna Bloom, Victor Glemaud and more.

Lupita Nyong’o Joins De Beers as Its First Global Ambassador

The Academy Award winner appears in the brand's "Where It Begins," campaign photographed by Lachlan Bailey.

Full Steam Ahead at the Couture Jewelry Show

Color, diamonds and gold, gold, gold were exciting trends at the 2022 show.

The Radiance by Couture to Debut at the 2022 Show

The highly anticipated capsule collections from 13 diverse creators will be revealed in a salon on the show's…

De Beers’ Céline Assimon Talks Diamonds and Democracy

"Place Vendôme wasn't as welcoming as it is today, and I think it's a good thing. Democratization is good,"…

Making Positive Impact With De Beers’ Building Forever 2030 Goals

De Beers Group's Katie Fergusson spoke to WWD about how the group intends to measure and track its Building…

De Beers’ Stephen Lussier on Diamonds, Dreams and the Economy of Desire

"We created opportunities for the U.S. market to get bigger and bigger," said Stephen Lussier. "Last year the…

Color and Important Stones Rule High Jewelry in Paris

Pieces shown in Paris were all about larger stones or bold colors — sometimes both.

Stephen Lussier Steps Down From De Beers, Will Remain Adviser to Group

De Beers has hired former Tiffany & Co. executive Marc Jacheet as CEO, De Beers Brands. He will also oversee…