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CVS Pharmacy

Promise Organic Baby to Launch at CVS

A coconut-butter based line is rolling out to 2,500 doors this summer.

Skinfix’s Amy Regan on Why Mass Skin-Care Growth Is Outstripping Prestige

Skinfix cracked the code on getting approval from dermatologists who had traditionally been hesitant to…

CVS Kicks Off Campaign Focused on Importance of Sun Protection and Skin Care

A social media campaign is inspired to encourage women to share advice across generations.

Frudia Is Ripe for Growth at CVS

Skin care uses a 100 percent low-extraction method called R Vita W to distill the essential nutrients of…

CVS Posts Sales Gains, Earnings Drop

The pharmacy chain plans to close 70 locations by the end of the year.

NACDS: Natural Is the New Normal

Top mass-market executives headed to the desert to plan growth strategies for the future built around…

CVS Cleans Up Beauty Aisle, Highlights Natural Products

The drugstore chain is eliminating parabens, pthalates and other controversial ingredients from its…

Alex Perez-Tenessa to Depart CVS

The retailer's top beauty merchant is going to Amazon, according to industry reports.

CVS Goes Big in K-Beauty

The chain will install K-Beauty HQ in 2,100 stores.

Target to Take Manhattan’s 34th Street

The Minneapolis-based retailer's small stores resonate with urban customers.

CVS Aims for Cool Vibe With Trendy New Brands

CVS is bringing in new customers with brands not typically available in drugstores.

CVS Adds Brands and Polishes Stores to Attract Beauty Enthusiasts

Trends are coming faster to the mass market and CVS is ready to pounce on emerging brands.

Beauty Could Bloom at Fred’s

Additional stores could provide opportunity for new markets and expanded beauty.

Galderma Brings Differin Gel Over the Counter to Ignite Acne Sales

Rx-to-OTC remedy is expected to appeal to consumers disappointed with current options.

How Neutrogena Built a Monster Hit

New LED mask helps deliver innovation to the mass-market acne category.