Cotton Inc.
In Season: F/W 21-22 Denim and Trims Look Book
Rivet's new look book "In Season" showcases more than 100 Fall/Winter 21-22 denim products, from 27…
Can Biodegradable Denim Solve the Industry’s Notorious Waste Problem?
Denim experts weigh the pros and cons of biodegradable denim fashion.
Cotton Crops Hold Strong Through Tropical Storm Barry’s Deluge. For Now.
After reports of impending devastation, Tropical Storm Barry's reputation proved mostly bluster. But cotton…
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Cotton Activewear Trends Pull from Nature, Futurism for 2020 Season
Senior trend forecaster Jenna Caccavo described two disparate aesthetic worlds that will be making their way…
Are Denim-Recycling Initiatives Green or Greenwashing?
Should shredding denim into housing insulation be the route for unwanted jeans? Not everyone agrees.
How to Stay Cool in Denim This Summer
Lightweight fabrics, loose weaves and fiber blends are among the ways denim brands are helping jeans become a…
Levi’s Joins Cotton Inc.’s Blue Jeans Go Green to Recycle Denim
Levi Strauss & Co. announced a new in-store denim recycling initiative with Cotton Incorporated's Blue Jeans…
Giving Activewear An Extra Dose Of Healthy
Consumers are wearing more activewear than ever, both because it’s still trending as a fashion statement and…
Newness has Put Denim Back in The Saddle Again
Two years ago, the New York Times ran a headline, “Denim is Dead. Long Live Denim,” which explained how the…
Industry Steps Up Its Apparel Recycling Efforts
Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a…
Americans Improving But Still Lag in Sustainability Concerns
As one of the largest nations in the world, America has seemingly boundless access to natural resources. This…
Rag & Bone Launches Denim Recycling Initiative
Premium denim label Rag & Bone is joining Cotton Inc.’s Blue Jeans Go Green initiative, encouraging shoppers…
How Brands and Retailers Can Use Digital to Boost Sales
Go into any hardware, home goods or electronics store and you’ll likely see digital assistants helping…
Today’s Product Mix Should Cater to Consumer Demand for More Versatile, Seasonless Apparel
It would make sense for retailers to offer versatile pieces that shoppers could see playing a part in their…
Despite Retail Headlines, Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time—thanks in…