Cotton Inc.
LoveShackFancy and Cotton Inc. Reunite for ‘American Icons’ Campaign, Kicking Off at the Kentucky Derby
The two brands will introduce an exclusive pop-up activation open to the public during Kentucky Derby…
It’s True: Local Businesses Have a Reason for Optimism
There's so much optimism because people are going out again and "it just feels like we're back to normal,"…
Here’s Why It Matters That Brands Market Directly to Gen Z
Brands and retailers believe Gen Z is the future. But it's not just treating them well that will lead the way…
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Why the Time is Now for Natural Fibers
Circular and biodegradable fiber qualities matter to nearly three-quarters of today's consumers (75 percent)…
Secrets Behind Small Businesses Success in 2022
Americans want to actively support small business, according to the U.S. Chamber of Commerce.
Why Supply Chain Woes Might Not Carry into 2022
Experts believe fashion has exceeded expectations, given the challenges it faced, and will remain competitive…
Here’s Why Retailers Can Stop All That Discounting
We’re closing out a year that saw stores cautiously open with pandemic protocols, then saw doors open wide…
Can Sustainability Progress and Corporate Profits Co-Exist?
Companies want to be more sustainable for people and planet, but they also need to be profitable. This…
What Global Consumers Want in 2022 Denim Jeans
The reasons behind denim's appeal vary from country to country, and that can affect how marketers may want to…
Have Sky-High Raw Materials Prices Peaked?
Mark Messura, senior vice president at Cotton Inc., said cotton prices continue to rise despite data…
What Digital Disruptors Can Teach Legacy Brands About D2C
The path taken by successful digital disruptors can provide a roadmap for legacy brands looking to increase…
The Clock is Ticking: Get Your Brand on This App
With roughly 1 billion users worldwide, Gen Z's favorite social app is where savvy marketers says brands need…
Meeting Shopper Demand with Localized Assortment Optimization
Apparel shoppers want choices, and they want the stores and clothes to reflect their local tastes and demands.
As Restrictions Set In: Mining & Optimizing Consumer Data
Industry experts say that privacy changes mean brands have to work harder to collect and optimize data for…
Cure for Sustainability Reporting Fatigue is Focused, Consolidated Data
As the demand for sustainability information grows, the process of reporting and verifying this data is…