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Consumer Behavior

For Retailers, IoT Means Connected Consumers, Big Business

Consumer demands are satisfied with enhanced IoT services that enable connected stores and transparent supply…

Clientela Offers Solutions to Meet Personalized Consumer Demands

Chief executive officer of Clientela, Lorenzo Benazzo, discusses key factors for aligning with shoppers.

Accenture: Retail Technologies Can Help Retailers Meet Consumer Needs

Jill Standish, senior managing director of retail at Accenture, discusses recent market trends.

Accenture Study Looks at New Languages of Loyalty

Millennials are changing how companies should think about their loyalty programs.

Epson Digital Couture Fashion Panel Talks Tech Benefits

An expert-packed panel discussed the effect of technology on creativity, manufacturing and the role of the…

Think Tank: Personalization to Trigger Conversions — Online and In Stores

Thought leadership from Stephan Schambach, founder and chief executive officer of NewStore.

Forget Middle Class, It’s Now About Connected Spenders

Global Connected Spenders will have more than $32 trillion in spending power by 2025.

Trendalytics Report Shows Consumer Want for Personalization in Denim Market

Trendalytics report reveals a market rapidly evolving to meet the demands of shoppers.

Think Tank: How Small Businesses Can Grow Amid Collapse of Retail Giants

David Pachter is cofounder of JumpCrew, a social media, digital and content-marketing firm serving small to…

For Retailers, Playing Hard To Get Can Cost Customers

The days of exclusivity fade as consumers steer brands toward success.

Kibo Consumer Survey Reveals Top Online Purchase Influencers

The firm polled nearly 3,000 consumers.

The Social Clutter Conundrum

Brands and retailers have crowded the social sphere, resulting in turned-off consumers.

Consumer Preferences for Experiential Spending Not Changing Anytime Soon

Linda Kirkpatrick, executive vice president of market development in the U.S. at Mastercard, explains.

Multidimensional Marketing: How To Redefine Customer Experiences

From proactive services to solution-based thinking, it's time to update the status quo.

Brand Bonding: The Emotional Connection to Retail and Fashion Brands

Brands that fail to deliver the right product and/or service can destroy their relationship with the consumer.