brand loyalty
Brands No Longer Want Your Loyalty. Now They Want Your Love
The speed of consumer decision-making demands digital prowess, especially if you're going after the attention…
For Millennials, Brand Loyalty Falls Along Party Lines
Clinton or Trump isn’t the only choice dividing the country. Among millennials, the choice of which brands to…
What Is a Brand Maven?
Digitally engaged and brand loyal shoppers with a strong peer influence (a.k.a brand mavens) have significant…
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Fickle Shoppers: Study Says Millennials Don’t Have Brand Loyalty
A study conducted by LIM College shows that brands will have to come up with some new tactics if they want to…
Rebel Shoppers: Study Says Millennials Don’t Have Brand Loyalty
A study conducted by LIM College shows that brands will have to come up with some new tactics if they want to…