bra
Peter Kern on Reviving La Perla
With a focus on Italian craftsmanship and exclusivity, the American entrepreneur shared his vision for the…
Forget Pads and Tampons — Knix Is Revolutionizing Period Protection With Its Viral, Leakproof Underwear
Staying stain-free even on your heaviest flow days has never been easier (or more stylish).
Wacoal’s Latest Collection Says Breast Shape Matters
Wacoal says Shape Revelation is a "first-of-its-kind" offering of intimates engineered with support in mind.
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Bloomingdale’s Is This DTC Intimates Brand’s First Retail Partner
Cuup inked its first-ever wholesale partnership, launching at the Macy's division's NYC flagship store and…
Valentine’s Day Lingerie Is Still a Thing, According to the Experts
Popular gifts like lingerie are cheaper in February, says DealNews, as big retailers discount these items to…
Walmart’s New Sugarcane Bras Top Out at Just $14
Plant-based fashion innovation just got a mass-market shot in the arm.
Former Victoria’s Secret Exec Launches New Lingerie Line for D+ Consumers
A former Victoria's Secret and Lululemon exec is jumping into the intimates game with a new line tailored…
Intimates Startup Harper Wilde Adds New Bra Options
Indie brand Harper Wilde has added the sports bra and bralette to its range of intimates, bringing its style…
ThirdLove Continues to Expand Size Options
Digitally native bra brand ThirdLove has expanded its size range to 78 options for five of its best-selling…
Harper Wilde Joins Inclusive Movement, Adding 12 Sizes to Line
Direct-to-consumer bra brand Harper Wilde has expanded its size range, giving women more options for its…
Soma Debuts High-Tech Bra at CES to Help Women Find the Right Fit
Dubbed the SOMAINNOFIT, a Bluetooth-enabled, sensor-packed bra aims to takes the guesswork out of finding the…
How ThirdLove’s Risk-Taking Now Drives One Third of the Bra Brand’s Business
ThirdLove put data at its core to build a bra company on half-cup sizes, which now account for a third of the…
How These Brands Innovate in Intimates by Reengineering the Bra
Lingerie startups discovered that 3-D printed plastic components can achieve a supportive fit for wire-free…
Tween Lingerie Start-Up Yellowberry Wants to Change the Bra Industry for Young Girls
One of the first things a visitor to Yellowberry's website may notice is that the models' faces aren't shown.
Hanesbrands’ New Campaign Wants Women to Love Their Bras
HanesBrands Inc. ditched the usual cup-size system for its ComfortFlex Fit technology in two of its lines…