Blue Jeans Go Green
Universal Standard Continues Holiday Tradition with $25 Denim Trade-In Deal
Beginning on Cyber Monday, Universal Standard kicked off a week-long denim drive for Cotton Incorporated's…
Blue Jeans Go Green Challenges Consumers to Recycle Unwanted Denim
Cotton Incorporated's Blue Jeans Go Green kicked off its second-annual Denim Stack Challenge to promote…
Here’s How Textile Recycling is Redefined for a New Era
The drumbeat for a more sustainable industry has steadily become louder and more accepted.
WWD Recommends
For Blue Jeans Go Green, ‘Tis the Season to Recycle and Donate Unwanted Jeans
Cotton Incorporated's Blue Jeans Go Green has become a go-to partner for brands and retailers seeking new…
Universal Standard Kicks Off Cyber Monday with Denim Drive
Universal Standard offers customers big discounts and recycling opportunities on Cyber Monday.
Blue Jeans Go Green Campaign Ramps Up Interest at Denim Days
At Denim Days, interest in Blue Jeans Go Green drew lines of attendees keen to recycle more denim.
Are Denim-Recycling Initiatives Green or Greenwashing?
Should shredding denim into housing insulation be the route for unwanted jeans? Not everyone agrees.
Blue Jeans Go Green Meets Zappos in Ambitious New Denim Recycling Effort
Cotton Inc. has partnered with Zappos through its Blue Jeans Go Green program to make denim recycling even…
Levi’s Joins Cotton Inc.’s Blue Jeans Go Green to Recycle Denim
Levi Strauss & Co. announced a new in-store denim recycling initiative with Cotton Incorporated's Blue Jeans…
J.Crew and Cotton Incorporated Partner to Turn Used Denim into Housing Insulation
J.Crew joins Cotton Incorporated's Blue Jeans Go Green program to turn old denim into affordable home…
J.Crew Incentivizes Consumers to Recycle Their Denim
J.Crew has joined team Blue Jeans Go Green. The retailer announced Wednesday it is partnering with the Cotton…
Rag & Bone Launches Denim Recycling Initiative
Premium denim label Rag & Bone is joining Cotton Inc.’s Blue Jeans Go Green initiative, encouraging shoppers…
Consumers and Retailers Can Help Denim Go From Blue to Green
With Earth Day coming up Saturday, thoughts are centered on sustainability, and Blue Jeans Go Green, a denim…
Blue Jeans Go Green Celebrates 10th Anniversary in NYC
Cotton Incorporated celebrated the 10th Anniversary of Blue Jeans Go Green Denim Recycling Program on…
Celebrating a Decade of Giving New Life to Old Jeans
America is a leader in many areas, one of them being the consumer market. That has its pros—we can be counted…