Bjorn Gulden
Why Adidas Is Sprinting Ahead
Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent…
Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth
Adidas CEO Bjørn Gulden says the new team is a "game changer."
Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030
Since joining the company, the executive executed on his roadmap aimed to make Adidas a "healthy company" by…
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Adidas Sees Double-Digit Growth in Q4, Record Sales in 2025 Despite ‘External Turbulence’
Preliminary number show revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time…
Adidas Raises Guidance as Q3 Revenue Hits Highest Mark Ever
Revenues reached 6.63 billion euros in the third quarter, up from 6.45 billion euros the same time last year.
Adidas to Enter Safety Footwear in 2026 With New ‘Pro Work’ Line
The first collection is expected to debut in the second quarter of 2026 through select distribution partners…
Adidas Relies on ‘Brand Heat’ in Lifestyle Footwear for Future Growth
Adidas CEO Bjørn Gulden talks growth opportunities such as 3D printed and football-inspired lifestyle shoes.
Tariffs Could Add Up to 200M Euros to Cost of Adidas Products in U.S.
The German company revealed the estimate as it reported growth in profits and sales in the second quarter…
Adidas Preliminary Q1 Results Show Double-Digit Growth Across All Markets
The company saw revenues grow nearly 700 million euros, or 13 percent, to 6.15 billion euros in the period.
Adidas CEO Confirms Company Will Cut 500 ‘Obsolete’ Jobs in Effort to Reduce Operational ‘Complexity’
The news comes the same day the German sportswear giant Adidas did much better than it had expected to in…
Adidas CEO Bjørn Gulden Calls Out Nike at FNAA 2024: ‘They Aren’t Here This Year’
Gulden took home the award for Person of the Year and was introduced by Billie Jean King.
How FNAA 2024 Person of the Year Bjørn Gulden Put Adidas on an Exciting New Path
In his second year at the helm, the chief executive helped revive a wounded Adidas.
More FNAA 2024 Winners Revealed: New Balance, Bjorn Gulden, Plus Other Standouts
The 38th annual awards ceremony will be held Dec. 4 in New York.
Adidas CEO Bjørn Gulden Reminisces on His First Stint With the Brand in the ’90s
"At the beginning of the '90s, Adi was almost bankrupt. We were a bunch of young kids who got positions we…
EXCLUSIVE: Adidas CEO Bjørn Gulden on Creating Viral Moments, Remote Work and How He’s Pivoting the Business to Win
In a candid interview with FN, Bjørn Gulden offers an honest assessment of the brand, himself and the path…