Bath & Body Works
EXCLUSIVE: Veronique Gabai-Pinsky Joins Bath & Body Works in Newly Created Role
The fragrance veteran will be Bath & Body Works' first chief brand and product officer.
Bath & Body Works Says New Strategy Will Take Time, Eyes Growth by 2027
CEO Daniel Heaf's consumer first formula entails boosting innovation, increasing distribution and targeting…
Bath & Body Works CEO Daniel Heaf Maps Out Strategy to Reignite the Sleeping Giant
From revamping core categories to digital overhaul, Heaf aims to restore growth and relevance to Bath & Body…
WWD Recommends
Why Beauty and Wellness Brands Are Going Back to School
More brands than ever are targeting college campuses across the country as they look to capture the Gen Z…
Bath & Body Works CEO Daniel Heaf Unveils Turnaround Strategy Amid Earnings Miss; Stock Drops 25 Percent
New strategy focuses on core categories, innovation, and launching on Amazon in 2026 to reignite growth.
Veronique Gabai Joins Bath & Body Works as Creative Product and Brand Adviser
This follows the appointment of Maly Bernstein as chief commercial officer.
Bath & Body Works Appoints Maly Bernstein Chief Commercial Officer, Samantha Charleston Chief Human Resources Officer
The new hires will report to Daniel Heaf, chief executive officer of Bath & Body Works.
Bath & Body Works Names Daniel Heaf CEO
Former Nike and Burberry executive Daniel Heaf steps in as CEO, succeeding Gina Boswell, as Bath & Body Works…
EXCLUSIVE: How the Sleepy Girl Mocktail Inspired Bath & Body Works’ Latest Collection
The company is rolling out its Restore collection enhanced by the ingredient magnesium, known for its…
EXCLUSIVE: Bath & Body Works Captures the Essence of Cinderella, Tiana and More Disney Princesses With New Fragrance Collaboration
The collection features body mists, candles, hand soaps and more.
Bath & Body Works’ Annual Body Care Day Is Back — Everything You Need to Know
Stock up on holiday-inspired fragrances and more.
Beauty Braces for More Tariffs in Trump Administration
President-elect Donald Trump has most recently threatened 100 percent tariffs on the BRICS nations.
Bath & Body Works’ Candle Day Is Here — Sale Hours, Deals and Everything You Need to Know
The Bath & Body Works event takes place Friday through Sunday.
The Evolution of Promotions in Beauty
Retailers and brands are becoming louder around promotions, while consumers are increasingly hunting down…
Bath & Body Works Stock Jumps 17 Percent on Back of Raised Full-year Forecast
The retailer is forecasting a smaller drop in sales.