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Authentic Brands Group

‘Let Reebok Be Reebok’ Is ABG’s Mantra for the Brand

Authentic Brands Group expects its newest brand to hit $5 billion in global retail sales in 2023.

David Beckham Hammers Out Authentic Brands Deal

ABG took a majority stake in David Beckham's DB Ventures with plans to grow the one-time soccer star's brand.

David Beckham, Authentic Brands Group Partner to Co-own, Manage Beckham’s Brand

The partners look to grow Beckham's business through strategic endorsements, digital and media partnerships…

New Guards Group Will Execute Luxury Collabs With Reebok

New Guards' deal with Authentic Brands Group will make it the operating partner for Reebok across Europe.

New Guards Group to Create High-end Product for Reebok

The brand's soon-to-be-owner, Authentic Brands Group, has signed a deal for the Italian company to market and…

Foot Locker to Carry Exclusive Reebok Footwear Lines in Fall ’22

The 2,900-store chain will offer Reebok collections and styles from NBA legends Allen Iverson and Shaquille…

Reebok to Expand Footprint in Foot Locker Stores

The deal includes exclusives for Allen Iverson and Shaquille O'Neal footwear models.

Shuffle Board: Authentic Brands, Harley-Davidson, Ocean State Tap SVPs, CEO Shift at Lightspeed Commerce

Reebok creative director Kerby Jean-Raymond will step down, while True Fit hired a chief technology officer…

Contract Expiration Leads to Kerby Jean-Raymond Departure From Reebok

Reebok's soon-to-be new owner Jamie Salter said the plan is to focus on more iconic styles in the future.

ABG Adds Madison Square Garden Veteran to Entertainment Division

Matthew Goldstein spent eight years with the sports and entertainment company.

ABG Adds New Reebok Operating Partner for Middle East and North Africa

ABG has tapped AI Boom Marine as operating partner for Reebok for the Gulf Cooperation Council and the Middle…

ABG Signs Deal to Bring Reebok to Middle East, North Africa

The agreement covers footwear, activewear and sportswear.

Reebok to Cut 150 Jobs Under New Ownership

A spokesperson confirmed that Reebok will trim about 150 staff after the expected Q1 closing of the brand's…

Forever 21 Names Winnie Park CEO

She was formerly with Paper Source and has also worked for DFS and Dockers.

Volcom Rolls Out Snowboarding Looks for Olympic Fans

American Olympic snowboarders will find a rabbit's foot in their Volcom uniforms.