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athletic sneakers

On Is Rooted In Performance. It’s Co-CEO Says That’s What Makes It Cool.

On Holding just had its best quarter yet, fueled by supply chain improvements and soaring demand for the…

On Holding Posts Record Quarter, Raises Outlook

The popular Swiss running shoe brand started the fiscal year with another record-setting performance.

Brooks Global Sales Hit $1.2 Billion in 2022 as Running Category Soars

Brooks had another stellar year in 2022.

Athleta Invests in Former Nike Partner Allyson Felix’s Sneaker Brand

The record-breaking track athlete who helped pressure Nike to change its maternity policy is also teaming…

Hoka Launches ‘Most Extensive’ Global Marketing Campaign Yet

The days of relying solely on word-of-mouth for growth are over.

Hoka One One Touts New Sneaker’s Weight-to-Cushion Ratio

The performance footwear brand is bringing a new featherweight running silhouette into the mix.

Reebok Plots a Pair of Plant-Based Sneaker Drops

The brand also recently collaborated with This Memento on a collection of versatile, consumer-inspired…

K-Swiss Debuts Latest Tennis Sneaker as it Partners With Italian Star

The heritage tennis brand's Ultrashot 3 shoe was recently seen on the court as Fabio Fognini competed in the…

Dancewear Brand Capezio Sashays Into Activewear

Under a new licensing agreement, Global Brands Group will design, produce and distribute the upcoming range…

Nike Teases Drake Sub-Label, Drops Naomi Osaka Sneaker

The Nike Air Zoom SuperRep 2, a sneaker designed specifically for high-intensity interval training, will also…

Trouble at Foot Locker as Shares Fall Following Second-Quarter Miss

Following its best year as a business, Foot Locker has disappointed in consecutive quarters.

US Footwear Imports From China Continue Slide, as Other Top Suppliers Rise

China's position as the top supplier of footwear to the U.S. kept shrinking in April, while imports from the…

Despite NBA Rule Change, Sneaker Brands Shy Away from Basketball Endorsements

The "signature shoe" concept may be on its way out as major sneaker brands no longer push to endorse the…

<b>Nike</b> Gears Up for Air Max Day

Nike announced Monday a series of shoe releases leading up to the brand’s celebrated Air Max Day on March…

Adidas <em>Thinks Pink</em> for Breast Cancer Awareness Month

Adidas is showing its support for Breast Cancer Awareness month with the release of a new pink-themed sneaker…