athleisure
With Joybees, Crocs Veteran Hopes for Another Home Run
After more than half a decade at Crocs, former merchandise manager Kellen McCarvel is branching out with a…
Performance Footwear to Falter This Holiday As Athleisure ‘Maintains Its Grip’
Athleisure's appeal shows no signs of slowing—presenting true performance brands with a bleak outlook for…
This Reality TV Star Just Launched Denim-Inspired Sweats
"Keeping Up with the Kardashians" regular Scott Disick launched a line of denim-inspired athleisure basics.
Footwear’s ‘New Norm’ to Overtake Dress Styles by 2021, NPD Says
Athleisure will be the largest footwear category in the United States by 2021 according to a new report…
Lululemon Doubles Down on “Lab,” Its Minimalist Streetwear Collection
Lululemon is stepping away from leggings with a line that favors fashion over function.
Athleisure and Embellishment Make the Grade for Back-to-School Denim
Denim is a traditional back-to-school purchase, but each season brings with it new children's trends…
NPD: How Athleisure and Performance Footwear Fared in Q2 Sales
A new NPD report takes a deep dive on the state of athleisure, fashion and performance footwear according to…
Could Outdoor Styling Be the New Athleisure?
Outdoor brands have recognized a potential opening to bring their products to more consumers, utilizing the…
Athleisure Likely to See Growth Even as Jeans Sales Rise
While jeans purchases are up, fabric innovations and the growing men's performance apparel options are…
Lululemon’s Unveils New Three-Pillar Approach to Growth as it Streamlines Focus
Lululemon is set to focus on three key areas as it looks to grow the business in the next five years.
Adidas Is Bringing Primeknit Tech to Sports Bras and Tights
Adidas is tapping its Primeknit technology, the same method used to manufacture Yeezys, for a new women's…
Juniors Love Sporty Kicks but Lag in Online Shopping, Says NPD
The footwear market for juniors is dominated by some clear trends but that doesn't mean brands don't have…
What American Men Are Buying When it Comes to Shoes
Spending on shoes is up in the U.S. and a lot of those dollars are going to athleisure, according to NPD.
In a World of Athleisure Influence, Here’s How Denim is Adapting
With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom…
How One DTC Brand is Going up Against Lululemon in Men’s
Digitally native brands are seeing opportunity in the better men's activewear space but they're not the only…