Ath-leisure
Reigning Champ Unveils Third Collection With Jide Osifeso
The Reigning Champ x Jide Osifeso Season 03 collection continues to explore the concept of modern utility.
Frankies Bikinis Adds Activewear to the Assortment
The 12-piece athleisure collection launched as the swimwear brand continues to morph into a complete…
Belle International Invests in Chinese Athleisure Brand Maia Active
The capital injection will be used to develop products, expand offline channels, improve operational…
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Carrie Underwood Exiting Calia Brand
The exclusive collection with Dick's Sporting Goods is expected to continue without the singer.
Outdoor Voices and YMCA Join Forces
YMCA instructors will be leading a series of workouts in select Outdoor Voices stores in December and January.
Seneca Homes In on Hybrid Wardrobe Essentials
Former Abasi Rosborough designer Greg Rosborough has teamed with Nikhil Khosla, a veteran of Ralph Lauren.
Áwet New York Is New to Saks and Championing Comfort That Cares
"As a brand, I want people to feel comfortable in our clothes and feel they have a brand that cares about…
Are Consumers Experiencing ‘Sweats Fatigue’?
As the world returns to normalcy, are consumers and brands leaving their sweats at home with the lockdown of…
PF Flyers Owner Kassia Davis Discusses the Sporting Life
Being the female leader of an athletic company is still a bit of an anomaly.
Victoria’s Secret Stands Alone on the Public Market With Mixed Reactions
Revenues increased, compared with last year, but investors were not impressed. Shares fell more than 10…
Supernatural Partners With Lululemon to Bring Its Members Activewear That Prioritizes Comfort and Connection
The popular VR fitness company aims to make the fitness journey more fun, convenient and empowering.
Victoria’s Secret Renamed as It Prepares for Life on the Public Market
Shares of Victoria's Secret & Co. began trading provisionally Monday and were priced around $45 each.
Anatomie to Launch Full Men’s Wear Collection
The line of elevated performance shirts, pants and jackets are lightweight, wrinkle-resistant and quick-dry.
Ouai Turns Popular Fragrances Into Activewear
The activewear collection is a collaboration with fellow Los Angeles-based brand Set Active.
Athleisure Still Has Fashion Cred at Milan Fashion Week
A slew of brands at Milan Fashion Week offered men everything they need to easily transition from workout…