Applied DNA
The Loop Can’t Close Until Everyone Accepts Responsibility
Learn how companies can buy, sell and design with circularity in mind.
Video: The Time for Full Traceability is Now
Companies like Everlane are training consumers to expect transparency from apparel brands, putting pressure…
Video: Achieving Transparency Beyond Tier 1
Consumers today demand authenticity in storytelling so brands must hold their supply chains accountable from…
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Video: Minimizing Risk In A Time Of Trade Uncertainty
The trade war between the U.S. and China has revealed the vulnerabilities in the apparel supply chain…
Consumer Purchasing Decisions Hinge on Quality. Are you Delivering?
For some consumers, quality is the top purchasing driver, making having verifiable authenticity even more…
Building Brand Advocates Starts with Verifiable Attributes
There's been a lot of talk in the industry over the last few years about the new consumer, how they're no…
Applied DNA and A&E Join Forces on Anti-Counterfeiting Sewing Thread
Raw materials are getting smarter and more secure as companies tap technology to improve transparency—Applied…
Applied DNA Taps Technology to Change the Way Companies Source Cotton
Applied DNA wants to make sure the materials people use in their homes–like towels and sheets–are truly made…
Home Goods Roundup: CertainT for Two, Hollander Heavier With Feather, Clean Cert for Tuft & Needle
Loftex Home and GHCL sign CertainT licences, Hollander Sleep Products Buys Pacific Coast Feather and Oeko-Tex…
Applied DNA Can Now Verify Recycled PETs in Textiles
Applied DNA Sciences is enabling recycled PETs to be fully traced in textile supply chains.
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