Amazon Fashion
Hot Vax City: Soho Street Style Serves DIY Denim, Logos and Skin-Baring Looks
From Amazon finds and DIY Levi's to cutoff jeans and a paint-splatted denim jacket, NYC street style reflects…
Amazon Has Big Plans for Livestream Shopping on Prime Day
Consumers can visit Amazon Fashion's Instagram and TikTok to preview Prime Day deals from clothing, shoes and…
‘Making the Cut’ Designers Tout Sustainable, Gender-Optional, Planet-Conscious Fashion
The designers jockeying for the $1 million prize on the Amazon Original show are bringing a progressive new…
WWD Recommends
Amazon Is Crushing Walmart When it Comes to Apparel and Footwear
The tech titan, which tapped a plus-size influencer for a new drop, grew apparel and footwear sales by 15…
Shuffle Board: New Presidents at Timberland, Amazon Fashion; Design Chiefs Named at Hanesbrands, Foot Locker
VF Corp. appointed Susie Mulder as global brand president for Timberland and Muge Erdirik Dogan was appointed…
Amazon Taps New Fashion Leader, Brings ‘Making the Cut’ to LA
Amazon named a new fashion president and announced the return of its fashion-design reality series.
What Valentine’s Day Looked Like This Year
The pandemic has caused massive disruptions to consumers' day-to-day lives, but there's still a place in…
Amazon Fashion Just Keyed Into a Major 2021 Trend
The latest influencer recruited for Amazon Fashion's ongoing Drop collabs is just a "virtual girl"—and she…
Amazon Wants to Scan Your Body
Users of Amazon's new Made for You platform trade photos and a few details for a T-shirt personalized to…
Amazon Luxury Is Here—What to Expect
The tech titan confirmed rampant whispers of a premium fashion play early Tuesday with the launch of Amazon…
Amazon’s Influencer-Led Fashion Capsules Take On Size Inclusivity
The move begins with The Drop's current collection, designed by style blogger Caralyn Mirand, which is…
Amazon, Vogue and CFDA Give Indie Designers Household Exposure
Amazon may have finally hit on a winning collaboration to solidify its identity as a fashion destination.
Amazon Fashion Nabs C9 Champion Brand Exclusive in Multiyear Deal
C9 Champion, the value-priced product line of Hanesbrands Champion athleticwear that had been sold at Target…
‘Generic’ Brands Drive Purchases on Amazon Fashion, Research Shows
Amazon has been playing the long game when it comes to fashion, and experts still say the marketplace is "in…
Here’s What Shoppers Bought From Amazon Fashion This Holiday
Amazon said customers gravitated to products from one of its sustainably produced in-house apparel brands.