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Amazon Fashion

Amazon Points AI at Fashion Fit Problem

Amazon wants to make ill-fitting clothing obsolete by arming brands and customers with new AI fit tools.

Amazon Fashion Deal Shows Where RTR’s Looking for Growth

Resale and wholesale, not rentals, seem to be the focus for Jenn Hyman's fashion company while Amazon hopes…

Gap Opens Storefront on Amazon Fashion

The highly edited assortment is available in the U.S. and Canada

Kim Kardashian’s Shapewear Startup Gets Amazon Fashion Shoutout

The celebrity's $3 billion Spanx challenger is the inaugural recipient of Amazon Fashion's Innovation Award…

Champion Flexes Streetwear Style on Amazon’s ‘Making the Cut’

Brazilian designer Rafael Chaouiche put his winning spin on Champion's heritage athletic style on season…

‘Making the Cut’ S2 Winner Drops Size-Inclusive Amazon Fashion Co-Developed Brand

Nearly one year on since she won "Making the Cut" last summer, rising designer Andrea Pitter created a new…

Amazon’s ‘Making the Cut’: Meet Season 3’s Designer Hopefuls

From L.A. to London to Montreal and Brazil, designers competing for the top prize on "Making the Cut" S3 hail…

Amazon Fashion Has Some Virtual Tricks Up its Sleeve

Four years after Amazon brought augmented reality to its Android app, iOS users are getting a virtual…

‘Making the Cut’ Returns to LA in Season 3 This Summer

Heidi Klum, Tim Gunn, Jeremy Scott and Nicole Richie will once again search for the next big name in fashion.

Ye and Demna Drop Exclusive Prison-Reform Merch on Amazon Fashion

Ye, who teamed with Demna on the "Free Hoover" merch, is rumored to be next in line for the late Virgil…

Amazon: Fashion and Tech Central to Department-Store Strategy

Reports indicate that the large-format stores will sell T-shirts, jeans and other fashion items from Amazon's…

New Balance Pounces on Amazon’s Rising Fashion Clout

The Boston brand seized the e-commerce giant's spotlight, which vaulted designer Andrea Pitter onto fashion…

Levi’s Goes Avant-Garde on Amazon’s ‘Making the Cut’

The denim giant masterminded episode five's challenge, sparking a winning design using hemp, cotton and…

Designers Talk a Big Sustainability Game on Amazon’s ‘Making the Cut’

"Making the Cut" season two streamed its first pair of episodes Friday, and Amazon's already hard at work…

Getting Real on Reopening: Consumer Wants, Wish Lists and Wallet-Opening Splurges

New data from Klarna and Amazon Fashion points to what shoppers want and will spend on now that the big…