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Advertising
The New York Times Co. Surpasses 7 Million Subscribers
A surge in digital subscriptions helped to offset falling advertising revenues amid the coronavirus pandemic.
WSJ. Magazine Reduces Print Frequency, Hosts First Virtual Innovators Awards
Print issues will be reduced from 12 to eight with a renewed focus on digital.
Facebook’s Limited Data Use Transition Expires Tuesday
Facebook developed LDU in response to California's privacy law. Here's what it means to brands.
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Brad Pitt Fronts Latest Brioni Ad Campaign
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Artist Lucien Smith to Appear in Woolrich Fall 2020 Campaign
The artist donated part of his fee to his Serving the People platform supporting emerging creatives.
Can Fashion, Beauty Advertising Bounce Back to Pre-pandemic Levels?
Many brands cut back on advertising significantly during the lockdown when stores were shuttered.
Media’s Real Estate Reckoning
As the coronavirus pummels ad revenues, real estate is the latest cost under review by media companies.
A Midsummer Day’s Set With Salvatore Ferragamo
The fashion house invited WWD behind the scenes of its spring 2021 ad campaign, which is directed by Luca…
Podcast Listening Starts Steady Comeback After Early Pandemic Slowdown
Podcasts also look to be a bright spot in a digital ad market hit hard by economic effects of the coronavirus.
Making a September Issue During a Pandemic
How InStyle and Marie Claire put together their most crucial issues of the year.
The New York Times Sees Another Spike in Digital Subscriptions, but Advertising Plunges
The quarterly changes in advertising and subscriptions also meant that for the first time digital brought in…
What Fashion, Beauty Companies Are Saying About Advertising
LVMH Moët Hennessy Louis Vuitton, Ralph Lauren and L'Oréal are among the public companies that have talked…