Advertising
Carolina Herrera Taps Lily Aldridge, Romee Strijd and Mario Testino for Spring Ads
Carolina Herrera is counting on models Lily Aldridge and Romee Strijd to relay her easy elegance for spring.
Bottega Veneta Taps Viviane Sassen for Spring Ads
The Dutch photographer shot Mica Arganaraz and Sven De Vries in the sculpture garden of the Kroller-Muller…
Breaking Down FTC Guidelines on Native Advertising
The FTC laid out 17 specific examples of hypothetical native ads that might not need disclosures and others…
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FTC Issues ‘Native Advertising’ Rules and Potential Penalties
While the FTC did not deem the practice of native advertising deceptive, it essentially put advertisers and…
Fendi, Beats by Dr. Dre Ads Take Times Square
The advertising campaign features Piper America Smith wearing the headphones created in collaboration between…
In Development: Group On
Forget focus groups. When it comes to product development, more and more brands are turning to crowdsourcing.
Google Expands, Shares Store Visits Insights
Google's store visits tool gathers information by tracking aggregated, anonymous Google users and those who…
Bottega Veneta Taps Raymond Meier for Cruise 2016 Ads
The advertising campaign will debut in magazines' December issues.
Facebook to Test ‘Shopping’ Section
With new ways for brands to communicate with and sell to consumers, Facebook is positioned to become one-stop…
Columbia Sportswear Launching $50 Million ‘Tested Tough’ Initiative With Gert Boyle
The new ad campaign brings back Gert Boyle in a lighthearted campaign.
Yahoo Broadens Digital Magazines as Reinvention Roils On
By providing original content to an increasingly mobile user, Yahoo continues its experimental renovation.
YouTube to Expand Shopping Ads
Shopping ads on YouTube let any video become a "digital storefront."
Yahoo’s Marissa Mayer: Ad-blockers ‘A Mistake’
During a talk during Advertising Week, the Yahoo chief advised against mobile ad-blocking.
Mobile Ad-blockers Force Re-think of Ad Formats
Apple's latest mobile update allows for ad-blocking apps that stand to alter mobile publishing.
Nine West Expands Its Reach With Fall Campaign
For fall, the brand is expanding its core career wear business with a new campaign targeted at multifaceted…