IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Thom Browne Wins Latest Round of Trademark Battle Against Adidas in the U.K.
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Threat of Higher U.S. Tariffs Could Dent Puma’s Prospects
The German activewear brand has seen sluggish growth this year, with third-quarter sales decreasing slightly…
In Berlin, Adidas’ Y-3 Puts ‘Three Stripes in Motion’ With Dance
In a one-night-only performance at a historic theater in the German capital, Y-3 will be worn by dancers in a…
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Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal
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Adidas Raises Full-Year Revenue Outlook After Strong Q3
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Reverie by Caroline Hu Spring 2025: Big Emotions, Bigger Dresses
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Fanatics Unveils Expanded Collection of Authentic and Replica Pro Hockey Player Jerseys as New Provider of NHL
Fans can now shop authentic on-ice jerseys for the first time in a decade.