IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
<b>Adidas</b> Makes First 3D Printed Shoe Available for Purchase
After unveiling their first 3D concept shoe last year, Adidas announced Monday that it will be making its 3D…
Adidas to Sell 3-D Shoes to Public
The shoe is available for preorder for $333 and can be picked up in New York on Thursday.
Adidas By Stella McCarthy Picks F1 Racer for New Campaign
Who says race car driving isn’t a sport? Adidas by Stella McCartney, one of Adidas’ many high-profile fashion…
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Adidas and the IAAF Terminate Partnership
The German activewear giant attributed the decision to its strategy of putting more focus on individual…
Adidas Fifth Avenue Flagship Centered Around Experiences
The store is designed to mimic a high school stadium and offers customers a variety of exclusives and special…
How Topshop, Adidas and Nordstrom Are Tapping Accessibility for High Returns
During September, these brands and retailers dropped exclusivity in exchange for accessibility for big…
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The Week in Footwear: Adidas Releases Three Yeezys, DSW Raises Outlook
Adidas Simultaneously Releases Three Yeezy Boosts Adidas is pulling out all the stops this Black Friday. The…
Adidas Simultaneously Releases Three Yeezy Boosts
Adidas is pulling out all the stops this Black Friday. The company announced Monday that it will…
<b>Adidas</b> Unveils Biodegradable Sneakers
Adidas took the stage at the Biofabricate Conference in New York City Thursday to reveal its latest…
Adidas to Launch Mass Production of Shoes Made from Ocean Plastic
Adidas is taking its ocean plastic concept to the next level, announcing Friday the first commercial…